FC KAIRAT
FC KAIRAT
PRODUCTIVITY
QUALITY AREAS SNAPSHOT
› D evelopment methodology is to produce first team players and national players. › N o KPIs; they follow the development of players, relying on coach opinions. Archive player data. › A cademy goal is producing players › Look at mentality and personality. › Video analysis is key, with reports to help decision making. › Kazakhstan is their targeted area. › Player profiles for each position. STRATEGIC IMPORTANCE › Development of players and coaches for first team and, later on, sale. › Sport policy created by transferring of knowledge from Germany. COMPETITION › Want to be like RB Leipzig/Salzburg, the "Ajax of Kazakhstan". › Their academy is most attractive in Kazakhstan. HUMAN CAPITAL › Scout for coaches and other staff, and develop them through transfer of knowledge process. › Continuously work on playing style. › They organise internal education. › Coaches are receiving education to
and coaches. › P rocess of transition: U19 > Satellite club > first team > sale. › K ey to achieve success in transition: the coach is key. Second is the training process. Education of players outside of football also key.
PHYSICAL CARE › Doctors and a physio.
FINANCES › Budget is 15% of club total.
COGNITIVE CARE › P ressure is a big motivation and is seen as good for development. › E ducational department consisting of 1 pedagogist and 3 other personnel. › F ormal co-operation with 2 schools (in Kazakh and Russian languages) for U14s-U18s. › M ain principles of development include cognitive, technical/ tactical, video analysis, regular goals meetings. › D evelopment stages: 1. talent identification; 2. mentality/ development; 3. work with satellite clubs and U19s; 4. first team, or sale. › O verload training sessions so that match situations seem easier. › T eamwork key. If everybody does their job then everything works.
› Academy coaches awarded bonuses if any of their players play more than 10 games for the first team. › CEO will give bonuses to coaches and staff in academy if academy players sold. FACILITIES › 2 academy facilities with 5 standard pitches and 1 indoor pitch. › Training camp, and residence for 125 people. TALENT IDENTIFICATION › Scouting department. › Shadow teams from the U18s-first team. › Internal scouting is used alongside external scouting. › Scouting methodology is a pyramid which starts with ‘branches’ and franchises alongside tournaments and open days, and which ultimately finishes with the first team.
achieve licenses. › Pedagogist and mainly full-time psychology, administration department.
BUY-IN FROM CLUB › First Team Coach affects
development of youth academy by promoting players when necessary. › Style of play is the same in the academy and first team. COMMUNITY CONNECTIVITY › Principle in relation with community is to socialise by activities with schools and city government. › Academy, players, coaches and staff are involved in community projects. PROFESSIONAL CONNECTIVITY › Follow football trends. › Organise education with external partners.
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YOUTH FOOTBALL 2021-23
YOUTH FOOTBALL 2021-23
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