MALMO FF
MALMO FF
PRODUCTIVITY
QUALITY AREAS SNAPSHOT
› They have a network of 55 clubs. The educate the clubs in their playing style and values. › Principally targeting south Sweden. STRATEGIC IMPORTANCE › Annual academy plans are approved by board in accordance with vision and mission. › Sporting policy is organic and rooted in the club’s history. › Education a big part of strategy. › Sport policy and club strategy both formally exist. › Playing style is formally described as 'offensive', with a solid defence and defending from the top. › Target is for 15% of the first team squad to consist of academy players, with one or two joining first team each year. They want four of their U16 players to reach elite football. › Considers itself a development club. › Transitional process goes from U16s
HUMAN CAPITAL › Academy Director controls signing players up to U16, older players are the jurisdiction of Sporting Director. › Coach contracts renewed on an annual basis. Coaches receive internal/external education (on leadership, set pieces etc). BUY-IN FROM CLUB › Academy and first team share a style of play. › First Team Coach has no influence on academy. COMMUNITY CONNECTIVITY › In Sweden, many clubs have big connections within the cities, particularly schools. › Community projects include ‘Carrier Academy’, where they invite unemployed fans to be match sponsors, plus sending players in to schools to discuss nutrition and more. in the academy, to U17s and U18s, then under the watch of the Sporting Director before first team. › Key drivers to transition success are 1: work hard; 2. have a coach/board willing to give opportunities; 3: give players a proper chance to succeed.
PHYSICAL CARE › Part-time doctor, fitness coaches (1 full time, 7 students) and therapy, video analysis. First team has a mental coach, and someone who works with children in schools. FINANCES › Budget is about 5% of club total. FACILITIES › They have 7 pitches in total, including two artificial pitches at the club stadium. › They can house 15 players at the stadium, with laundry and food supplied. › Working alongside local community to create an indoor pitch.
COGNITIVE CARE › There is a style of play, a behaviour, a methodology of coaching and different exercises, but coaches can also be creative within the club framework. › They created a code of conduct in 2020 and they have online education to help share their values. › Their schools are very successful and their facility in Malmö is the best in the area. › Main principles of development involve doing a lot with the ball and other physical exercises. Focused more on development rather than results. › Values: joy, ambition, fair play and teamwork.
TALENT IDENTIFICATION
› First team and academy each have their own scouts. They see around 85% of kids from the local schools, which is around 1,000 a week. › The U14s team and upwards have shadow teams. Academy players are constantly evaluated. › All coaches acts as scouts, too.
COMPETITION › In Sweden they have certified
academies. This process is renewed, and currently Malmö have the best in Sweden. Their main competition comes from AIK, Hammarby and Göteborg. They compete more with Denmark clubs.
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YOUTH FOOTBALL 2021-23
YOUTH FOOTBALL 2021-23
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