RANGERS FC
RANGERS FC
STRATEGIC IMPORTANCE
QUALITY AREAS SNAPSHOT
PRODUCTIVITY › Financial pressure has seen focus shift to developing players. › Sporting Director meets with manager and coaches daily to assess the needs of the first team. › First team watch academy matches. › Successful transition is based on developing the best talent, quality of the environment, and giving opportunities. club with – along with Celtic – the best academy. Aim is to be in top 15 academies in Europe. CIES research is the standard of measure. HUMAN CAPITAL › Decisions on signing players made by a scouting team of six, alongside a Co-ordinator and Academy Director. › They scout for other coaches and other staff and use PhD students. › Each head of department decides on COMPETITION › Scotland’s most successful › D evelopment seen as key to being more sustainable. › F ive-year strategy, and hope to have more academy players playing with the first team in that time. › K ey sporting policy points: 1. changing the working culture;
bringing in their own personnel. › Coaches have challenges set, and a well-developed programme to follow. › Staff follow an education programme and their own individual development programme. BUY-IN FROM CLUB › B team replicates first team. U18s has its own principles. › First Team Coach has an influence on B team. COMMUNITY CONNECTIVITY › Their history of success is a barrier; need to communicate to fans the need to try and succeed sustainably. › Very proactive with local community. Players are educated in its importance. PROFESSIONAL CONNECTIVITY › Keen to follow football trends but COVID-19 has made that harder. 2. game model, football model, player behaviours, how Rangers play; 3. infrastructure around players. › A cademy KPIs: player performance, process, international players, assets value, coach value, monetary savings, social/education objectives.
FINANCES › Club has struggled financially in recent years, but they’ve placed massive investment in the academy in the last six years. FACILITIES › No dorms. Place young players with families through choice.
COGNITIVE CARE › T hey work exclusively with one school partner creating 18 hours of contact time per week. It is one of the top 10 academy schools in Scotland, and has teachers, a full-time education officer, a player care team of 10-12, plus a well- being officer, psychiatrist, sport psychologist, preacher etc. › T he principles of development centre around challenging players out of their comfort zone. They want to test leadership and stress zones, while also providing safe and stretch periods. They monitor how they apply this in training/games. › N o ‘command coaching’ up to the age of 16. Clear teaching styles and principles with lots of guided discovery learning.
TALENT IDENTIFICATION
› 45 scouts which scout for all ages, plus 4-5 volunteers in the academy. › Evaluate pre-academy players using a multidisciplinary approach. › Key points to their scouting methodology: 1. sign players at pre-academy age; 2. use of preliminary and secondary schools; 3. signing players from England and Northern Ireland at U16s level, utilising talent space for 17-19 year olds. › Coaches play a role in scouting. › Scouts help them identify talent, who are then invited to development centres and tested at regional academies. › Targeting all of Scotland.
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YOUTH FOOTBALL 2021-23
YOUTH FOOTBALL 2021-23
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