FC SHAKHTAR DONETSK
FC SHAKHTAR DONETSK
COMPETITION › Dynamo Kyiv currently better at talent identification, but the two clubs are considered to have the best quality of players in the country. › Would like academy to be competitive in European youth tournaments. HUMAN CAPITAL › When it comes to signing players/ staff, an academy council – consisting of CEO, Academy Director, Sport Director, Football Director, strategy staff – hold quarterly meetings. › They have their own coaching education programme. It is also used for scouting, but means they can cherry pick the best coaches. They use coaching modules, video analysis and other projects to teach coaches. › Use an evaluation system for coaches in which Academy Director and co-ordinator conduct analysis. › They organise internal education about football and workshops about other issues. › T wo players in the first team are homegrown. › S tages of development: U7s-U12s learn the technical basis and compete in tournaments; U13s- U17s a combination of tactical, physical and mental; U18s-U20s PRODUCTIVITY
QUALITY AREAS SNAPSHOT
promoted to first team, sold to other clubs or football journey ends. › A cademy goal is to produce players for first team. › T ransition can be complex, but the key is long-term preparation for first team.
COGNITIVE CARE › An education control unit teaches players about things away from the pitch/communicates with parents. › The club also has a link to schools, preparing players for life away from football, too. FINANCES › Budget is 5% of the club total. › The academy goal is to be economically self sufficient. FACILITIES › Lost infrastructure – with no training facility – because of their enforced move, so is their biggest investment. STRATEGIC IMPORTANCE › Want to develop people/players with good social responsibility. › Currently more scouting than development due to infrastructure, but this isn’t the long-term plan. › The sporting policy is currently separate from the academy strategy and overall strategy. › Playing style is not formally described, but is attacking with a high press.
TALENT IDENTIFICATION › T here is a scouting department in the academy and a shadow team for each generation, plus an online database from U12s upwards. › S couts also evaluate players from the academy by attending training sessions. › S couts travel around the country and attend tournaments and identify players to sign, follow or pursue in the future. They use document/database for scouting protocol. › N o international scouts as unable to sign U16s. › W hen based in Donetsk, they had 11 satellite schools. Currently have none.
› External education comes from UEFA, FA and other clubs. BUY-IN FROM CLUB › Academy does not follow first team style until U17-U19s.
COMMUNITY CONNECTIVITY
› There is an expert responsible for social projects and they’re open – and active – in many areas. › Lots of grassroots programmes where club links with local factories and schools, plus a ‘Shaktar Social’ project, which links with people with social needs in the Donetsk area. Big connection with fans and women’s football. PROFESSIONAL CONNECTIVITY › Designated expert delegated to look into trends and methodology, while
coaches encouraged to share knowledge with other coaches.
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YOUTH FOOTBALL 2021-23
YOUTH FOOTBALL 2021-23
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