12 QUALITY AREAS
The working processes connected with the Human Capital Quality Area include:
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HUMAN CAPITAL Quality of coaches, educators, administrative personnel, scouts, staff education and training; coach/player ratio
Do you have partner club(s) outside of your region?
How many partner clubs do you have?
H uman Capital relates to an academy’s ability to deliver its development plan and methodology by using the appropriate number – and quality – of personnel. This can include coaches, educators, management, administration, scouts, doctors, sports scientists, carers and any other staff that may be required to fit the needs of the setting. Together with other Quality Areas such
Do you have partner club(s) outside of your country?
as Cognitive Care, Talent Identification and Productivity, Human Capital is one of the most critical, as it is the staff who identifies and recruits players, takes care of their education and, ultimately, ensures that the academy produces the optimal number of players for professional football. Academies are increasingly being regulated by football authorities, with staffing levels and qualities typically under the most scrutiny. Academies must also consider ongoing staff development. A culture of continuous personal development and growth is a good sign, and the best academies
educate not only their coaches but also other staff members to ensure a continuously high level of knowledge within the organisation. Academy directors need to be equipped with modern management knowledge and practices. In effect, they are the CEOs of their organisation, which at the top level of the game might be structured like a mini-club within the wider club. The quality of an academy’s Human Capital efforts can be measured at a basic level by analysing the organisational structures and functions covered by available members of staff, and in a more advanced way by assessing the strategic plans of the academy versus the quantity and quality of its employees. “We use body cameras for coaches to see where are they focused on training, as a tool to help them better develop and be more efficient” Piotr Urban, Legia Warsaw
Do you have coach educators who visit partner clubs?
Do you educate coaches in your partner clubs?
Do you ask your partner clubs to provide you reports on players you are interested in?
Do you send your own scouts to watch your partner club matches?
Do you have a formally defined coaching methodology?
Are coaching methods formally transmitted to new coaches
Are coaching methods within methodology formally monitored?
joining the academy?
Do you have a youth academy?
Who created the methodology?
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YOUTH FOOTBALL 2021-23
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