FC. COPENHAGEN
FC. COPENHAGEN
PRODUCTIVITY
QUALITY AREAS SNAPSHOT
› A cademy goal is to produce players and staff members for the first team via development and scouting. › T he goal is to have 10 homegrown players in first team squad so they can spend more on fewer players. › T he U19s work together with the
first team. › T ransition success is based on
1. clear club strategy: 2. relationship between first team and academy: 3. academy and first team sharing same methodology: 4. player quality; 5. timing.
FINANCES › Players from Sweden and Norway cost too much. › From 2015, a cost of top-200 player has risen from €200-300k to €2-3m. FACILITIES › Academy has 15% of club budget. › There are performance bonuses. TALENT IDENTIFICATION › Aim for most players to be from Copenhagen or other Nordic countries. Danish/Nordic players should equate to 70% of squad. › Want to find the best talents at 16. In each age group, they buy 3 players from Sweden, Norway and Iceland. › Scouting department: Head of recruitment (Nordic + world), 8 full-time, plus 15-20 volunteers and development coaches for 50 feeder clubs. › Shadow team for each generation. › Scouting methodology includes player profiling, sport psychology assessment, education and player care, and evaluation of parents.
STRATEGIC IMPORTANCE › The club was founded in 1992, the Academy 13 years ago. Three years ago, it became a key part of the strategy. › The formalised sport policy has 7 areas: 1. strategy + KPIs, economy;
HUMAN CAPITAL › They scout for coaches and other staff as part of their strategy. › Organise other non-football education for coaches. BUY-IN FROM CLUB › The playing style is not the same in academy and first team. › The first team coach has influence on the U19s, but not below. COMMUNITY CONNECTIVITY › The club shares its identity with the wider city; with an emphasis on science and education. › There are weekly community plans, with the goal to increase education, innovation and help. PROFESSIONAL CONNECTIVITY › Compare themselves to Ajax Amsterdam. › Follow football trends and its future.
COGNITIVE CARE › E valuate players on a 3-5-year period, not each year. › D ream and mindset to play with the best in the world. › U14s-U16s players go to the same school, while U17s-U19s are educated within the club’s school. › E ducation is an automatic part of a player’s contract. › D evelopment principles centre around education philosophy, curriculum and training methodology. › D evelopment process: Up to U13s – 8x8 and 5x5; U14s-U17s – 11x11; U19s revolves around the first team. › P layers are educated on communication and social media.
2. player education model; 3. scouting; 4. facilities; 5. R&D – a theoretical fundament to the
Academy's daily training; 6. football data & analysis; 7. talent identification within FC Copenhagen kids’ football. › Decision on signing players is discussed between Head Coach, technical coaches, and scouts, then decision made by the Academy Director, Head of Recruitment and Sporting Director. › Strategy to produce coaches from academy to the first team. COMPETITION › Copenhagen’s is considered one of the best academies in Denmark. › Their goal is always to win the league and be in the Champions League.
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YOUTH FOOTBALL 2021-23
YOUTH FOOTBALL 2021-23
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