FENERBAHCE SK
FENERBAHCE SK
PRODUCTIVITY
QUALITY AREAS SNAPSHOT
› A cademy goals: 1. develop players for the first team; 2. earn money for academy; 3. bring in good people with the right personality, and a connection to the club; 4. develop short and long-term plans. › F irst team watch young players. . STRATEGIC IMPORTANCE › Focus now on development. › Sport policy and style of play in a process of change and formalisation. › Their goal is to be: 1. champions of Turkey; 2. successful in player production and education. COMPETITION › All Turkish clubs looking at their academies more. › Young players are choosing development clubs, and coaches are moving into academies. HUMAN CAPITAL › After scouting, academy directors watch players and then decide. Board consulted if a transfer is big. › Scouting for other experienced staff. › Academy Director suggests when players ready for first team, but decision made by Sporting Director. › They organise internal education about football and HR matters. › Almost all staff are full time.
Academy train with the first team. 4 out of 28 must be from academy. › T ransition: 1. be mentally prepared; 2. compete physically; 3. academy players to play better than transferred players; 4. keep players in control in first period of transition. BUY-IN FROM CLUB › Style of play is the same in academy and first team, but not formalised. › First team coach will talk to academy and its players. COMMUNITY CONNECTIVITY › Fans are very committed. When the first team loses a match, they buy more than when they win. The club is very important in the community. › They want to be the best attacking team in Turkey. Community wouldn’t accept a defensive style. › Club is principled, so players are regulated in their communication with the community. › Players are obligated to participate in community projects.
COGNITIVE CARE › Players are going into one of 6-7 schools, but the club is looking for more contracts with other schools. › Use a lot of sports such as judo, boxing and table tennis to enhance decision making and fair play. They educate all young players in the club’s history. › Development principles: U9-U13 education group, fun in game; U14-U16 development group; U17 and upwards a performance group, moving on to the first team. › They organise education on communication and social media. FINANCES › President and board are planning on making financial developments. › Sporting policy is in a process of change, and the club is looking more to the future than immediate glory. › National economic situation isn't good, hence the bigger academy focus. › Budget is 2.2% of total club budget. FACILITIES › Two training facilities, and there is a project to build a third one.
TALENT IDENTIFICATION › S couting department has 6 full- time staff and other volunteers. › T hey have a collective shadow team for all age groups, with plans › N ew scouting methodology to be put in place. Currently, U14s players don’t use the facilities to stay. › C oaches play a role in scouting by reporting on their matches and watching others. › A franchise of schools is involved, who monitor players within their set-up – and at other clubs – in a tournament. › M ost players are not from wealthy families whether that's İstanbul, the Aegean region or the rest of Turkey. for one for each age group. › A cademy player evaluation.
PROFESSIONAL CONNECTIVITY › They’re building a database of methodologies from other coaches.
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YOUTH FOOTBALL 2021-23
YOUTH FOOTBALL 2021-23
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