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“ S
ummer ’77 Superguide,” screamed the cover of the July 1977 issue of San Diego Magazine , splashed over a photo of a woman enjoying a multi-flavored, triple-scoop ice cream cone. And enjoying it she is, her tongue lapping at the highest scoop. Tongues might not be the most visually appealing body part to some, but they certainly conjure reactions. Magazine covers are meant to
spark conversation. They should be provocative, memorable, and get tongues wagging. This one certainly seemed to. Beneath the ’77 cover photo, which was shot by John Oldenkamp, is the explanation for the tongue-in-scoop shot: “The Scoop on the Yummiest Ice Cream in Town.” Vital information in sunny San Diego, whether it’s 1977 or 2023.
26 JUNE 2023
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