Denise Alison empowers business owners to build relationships and connect with their poten- tial customers on social media, and through live video.
By Denise Alison D uring the start-up phase, every business grows. After all, we’re starting from zero. But as time passes many entrepreneurs find it dif- ficult to sustain growth. #1 Target Other Markets For many businesses, the fastest way to grow is to find new custom- ers for existing products or services. If you’re looking for opportunities to grow your business you can target:
actively recruits new customers can be a game changer for most small business- es. Gone are the days when you could build a website and count on search engine optimization (SEO) to attract customers. Yes, you need a website! But let’s face it; there are more than 4 billion websites online. Many of these companies spend big bucks on things like google word advertising. You need an integrated strategy that attracts the right kinds of customers and speaks to your ideal customers. A great place to start is with a killer customer attraction statement. Click here to download our free guide titled How to Attract and Keep more Paying Customers. You can also check out our blog post on Online Customer Attraction. #3 Add value to current products or services We live in a world where so many products or services are viewed as a commod- ity. That’s why the ability to add value to your products is an absolute necessity. Sometimes this added value comes in the form of expert advice and after sale support. Other times, it can mean creating complimentary products and services (this is often referred to as a line extension). The goal here is to offer an additional product or service that has some alignment with your current offerings. If you’re looking for ideas for complimentary products, start by asking your current cus- tomers. What are they currently buying from you? What else do they buy? Is there an opportunity for you to meet this need? Hint: Online research is a great way to find ideas to grow your business. Take a look at your competitors, or even similar types of company’s around the world. How are they adding value to their products? Are they selling products or services you don’t have? What types of customers are they targeting? Where are those customers located? How are they attracting customers? Google searches on key customers or key types of customers can also lead you to new opportunities.
The same type of customers in a new geographic area, or
A new type of customer in the same geographical area.
Start by taking a look at your current customers. What types of customers are buying from you and where are they located? Where else could you find these same types of customers? Can you think of different types of cus- tomers that would benefit from your current products or services? #2 Attract Customers Online
Creating an online presence that
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MARCH 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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