SpotlightMarch2018

and cents for companies without their own show?

“I personally don’t think those shows have changed the market that much,” Esau offers.

“Although many people who talk to us know a lot about the TV programs, I think the big change it has made is consumers are more aware of what goes in to making a log home. In the future, it may become more of an influ- ence and get people thinking about log builds a little more. But I couldn’t say that it has really increased any sales from our perspective.”

For the time being, Esau admits that the workload at Back Country Log Homes suits his lifestyle.

sumers are more aware of what goes in to making a log home. In the future, it may become more of an influence and get people thinking about log builds a little more. But I couldn’t say that it has really increased any sales from our perspective.” For the time being, Esau admits that the workload at Back Country Log Homes suits his lifestyle. There are no immediate plans to drive toward becoming a big corporate machine. His focus remains more on provid- ing quality homes and exceptional service to his clients. “I suppose a bit of expansion down the road would be OK. But I wouldn’t want to expand at the cost of great homes and service.” Doucette adds, “We’re a small group and we’re dedicated to the art and science of log and timber joinery. We don’t want to get to a point where the art takes a back seat. We’re all still humble students. Everyday, just when you think you’ve seen it all, along comes something new. It’s fascinat- ing work and it’s always changing.” Surfing through their website gallery of completed projects, the term “work of art” does hold true. Each structure embodies beauty and individuality, seemingly resonating harmoniously with each client’s character and desire. Satis- fying work, to say the least. Home is where the heart is. And Back Country Log Homes puts heart into every build. And they back it up with experience and talent.

There are no immediate plans to drive toward becoming a big corporate machine. His focus remains more on providing quality homes and exceptional service to his clients. “I suppose a bit of expansion down the road would be OK. But I wouldn’t want to expand at the cost of great homes and service.” Doucette adds, “We’re a small group and we’re dedicat- ed to the art and science of log and timber joinery. We don’t want to get to a point where the art takes a back seat. We’re all still humble students. Everyday, just when you think you’ve seen it all, along comes something new. It’s fascinating work and it’s always changing.” Surfing through their website gallery of completed projects, the term “work of art” does hold true. Each structure embodies beauty and individuality, seemingly resonating harmoniously with each client’s character and desire. Satis- fying work, to say the least. Home is where the heart is. And Back Country Log Homes puts heart into every build. And they back it up with experience and talent. Look them up. Everyday could be a day at your getaway. ayourfinal design is not set in stone until the final nail has been hammered. “The blueprints are still just the concept and the guideline. The house is always in flux until it’s finished. Changes along the way are par for the course.” Naturally, the attention that television networks are paying to log homes and the companies that build them (HGTV’s Timber Kings being one of the more popular of the sub- genre) shine a perceived spotlight onto builders like Back Country. But has it translated into work and actual dollars and cents for companies without their own show? “I personally don’t think those shows have changed the market that much,” Esau offers. “If it were easy, then everyone would do it!”

Look them up. Everyday could be a day at your getaway.

“Although many people who talk to us know a lot about the TV programs, I think the big change it has made is con-

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MARCH 2018 • SPOTLIGHT ON BUSINESS MAGAZINE

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