WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET “London is one of the most inspiring cities I know, especially Soho,” says Max Svärdh, co-founder of Swedish streetwear brand Axel Arigato. “I’ve lived in London since 2006 and Soho has always been my favourite area,” agrees business partner Albin Johansson. “The range of bars, restaurants, nightclubs and shopping – it’s very unique. I can’t name any other area in the world that’s its equal.”
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