RESTORE . RENEW. PROTECT
Palmetto State Exteriors, a name that is steadily gaining recognition in the construction industry, stands as a beacon of professionalism and quality. Co- founded by Hugh McLaurin IV, along with his partner John Curnias the company has seen rapid growth and success since its inception in January 2020. With a combined 75 years of experience in brick manufacturing and the concrete industry, the leadership team brings a wealth of knowledge and a shared passion for delivering exceptional construction services. Crafting Excellence in Construction
The Birth of Palmetto State Exteriors
"How many times have you called a Service Contractor, and you can rarely get them on the phone? They don't do what they say they're going to do. That's where we thought we could change," Hugh says. This desire to inject professionalism into the construction services side became the driving force behind their business plan. Building a Vision From the outset, Palmetto State Exteriors aimed to offer comprehensive, warranty- backed solutions dedicated to the building envelope, encompassing both commercial and residential projects. Hugh elaborates, "All of our services are centered around the restoration, renewal, and protection of our client's largest investment, which is their home or their office."
Hugh McLaurin IV recounts the journey leading up to the creation of Palmetto State Exteriors. "Both John and I spent 25 years in the brick manufacturing industry, and Josh Posey, Waterproofing Division Director, has 26 years in the concrete industry. We saw a huge expansion in housing and commercial infrastructure and noticed an enormous shortage of skilled, professionally trustworthy trade labor," Hugh explains. This observation highlighted a critical gap in the market, one that Hugh and his partner were eager to fill. The frustration with the industry's status quo also played a pivotal role.
with the largest project reaching around $200,000. However, the company also handles smaller projects, averaging between $4,500 to $5,000. Geographically, their services span across South Carolina, North Carolina, and Georgia, strategically placing business development representatives in key markets to maximize reach and efficiency. Hugh emphasizes the importance of understanding client needs and providing tailored solutions. "We're not trying to go out there like these scaled companies do and sell specific services. We're solutions experts," he asserts. Our customer-centric approach has been instrumental in building a reputation for reliability and excellence.
Commitment to Quality and Professionalism
The company operates through four distinct divisions: soft wash cleaning, waterproofing, roofing refurbishment, and specialty coatings. Each division is tailored to meet specific client needs with a focus on providing long-term solutions rather than quick fix services. "Instead of just slapping paint on the side of the building, we're offering 20-year solutions. These warranties can be 20 to 25-year warranted solutions," Hugh notes. This approach ensures that clients receive not only aesthetic improvements but also structural longevity and protection. Diverse Project Portfolio Palmetto State Exteriors has tackled projects of varying sizes and complexities,
At the heart of Palmetto State Exteriors' success is a steadfast commitment to quality and professionalism. Hugh attributes much of this to clear communication and meticulous project management. "Communication is absolutely critical to make sure that we perform the project to what the customer has asked us to do and what we've agreed to do," he explains. The company's use of advanced project management tools, like CompanyCam, allows them to maintain transparency and accountability throughout the project lifecycle. Detailed workflows and scope definitions ensure that every aspect of the project is clearly outlined and agreed upon before work begins. This attention to detail minimizes misunderstandings and ensures that projects are completed to the highest standards.
HUGH MCLAURIN IV, PARTNER
Building Strong Relationships
Forming long-lasting relationships with clients is a cornerstone of Palmetto State Exteriors' business philosophy. Hugh believes that the key to these relationships lies in execution. "You get in front of these folks, you tell them you'd be specific and concise about what services you offer, and then, when you're given the opportunity, you execute with quality work, professionalism, and doing what you say you're going to do every time," he states. This approach has led to a high rate of repeat business and referrals.
JOHN CURNIUS, PARTNER
On the Division 7 waterproofing side, Josh Posey approaches key general contractors and pre-construction managers, building solid relationships through consistent performance. "Construction is just not about the dollar. It's about the value you offer and the relationships that you make," Hugh emphasizes. Quality Control and Assurance Quality control is embedded in the fabric of Palmetto State Exteriors' operations.
Led by Operations Director, Ronald Green, an Army Intelligence veteran. The company employs thorough vetting processes for subcontractors, ensuring that they are licensed, insured, and capable of meeting the company's high standards. Hugh highlights the importance of these relationships, stating, "We have employed W-2 employees that work with and develop the subcontractor market in each market, so that we have the right people in the right places." This rigorous approach to quality control extends to every project, with detailed documentation and project timelines provided to clients upon completion.
This transparency not only builds trust but also demonstrates the company's commitment to excellence. Looking Ahead: Growth and Expansion As Palmetto State Exteriors looks to the future, the company is poised for continued growth and expansion. Hugh shares their strategic vision, "Now that we've got our bearings straight and we've started to increase revenue, we're 86% over a year prior and targeted to beat that by an additional 50% in 2024." The company's growth strategy involves backfilling business development representatives in existing markets and expanding their presence to develop more relationships. Additionally, they plan to appoint directors for each of their four divisions, ensuring that each area is led by experienced professionals who can drive further growth and innovation. Case Studies and Client Satisfaction Palmetto State Exteriors prides itself on its ability to deliver exceptional results for its clients. One such example is a recent case study where the company saved a customer significant costs while enhancing the durability and appearance of their building. Hugh notes, "We have hundreds of projects that we've done, but for the sake of this conversation, we do have a project that our marketing guys have done a case study on. It details how much we saved the customer and the different aspects of the project that we touched."
These success stories are not just about financial savings but also about providing peace of mind to clients. By focusing on long- term solutions and quality workmanship, Palmetto State Exteriors ensures that clients receive the best possible outcomes for their investments. A Passion for Excellence Hugh McLaurin IV's passion for the construction industry and his dedication to Palmetto State Exteriors are evident in every aspect of the company's operations. From the meticulous planning and execution of projects to the emphasis on building strong, lasting relationships, Hugh's vision has shaped Palmetto State Exteriors into a trusted name in the industry.
As the company continues to grow and expand, it remains committed to its core values of excellence and integrity. In an industry often plagued by unreliable service and subpar workmanship, Palmetto State Exteriors stands out as a beacon of trust and quality.
"We're not just about making money; we're about providing value and building something that lasts," Hugh asserts. This philosophy has guided the company's growth and success, ensuring that they remain a reliable partner for clients across the Southeast Palmetto State Exteriors, under the leadership of Hugh McLaurin IV and John Curnias, is a testament to what can be achieved through professionalism, quality, and a customer-centric approach
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