Customer Appreciation Isn’t Seasonal Heat Up the Slow Months With a ‘Wow!’ A little customer appreciation can go a long way — after all, everyone likes to be treated well by the people they do business with. But if your appreciation stops at holiday cards and birthday offers, you might be missing the mark. Summer tends to be the slow season, so take the extra time to plan a new way to show customers you care. HOST A SUMMER EVENT There’s no need to plan a black-tie gala. Summer is the season of relaxation, so keep it low-key and let your clients know they are welcome to bring their friends and family. Here are a few fun ideas to consider. • Host a barbecue at the office or local park. Make sure you have the proper permits first. • Book a movie theater, and show the latest blockbuster. (We hear “Avengers: End Game” is pretty awesome.) • Plan an adults-only scavenger hunt. Include local landmarks, offer prizes, and provide grown-up beverages afterward to make the event really memorable. • Throw a block party. This one requires some planning, but if you pull it off, your clients will talk about it until next summer! DELIVER ONE BIG ‘WOW’ Social media makes it pretty easy to keep up with everyone’s lives, so look for an opportunity to make a great impression on one customer. Maybe a client is expecting their first grandchild. Could they use a new stroller? Is a wedding anniversary coming up? Who wouldn’t love a limo ride and dinner at the nicest restaurant in the city? Go a bit over the top! People love to share stories on social media about the cool, unexpected things businesses do. Wouldn’t you like to go viral for a good reason? SEND CARDS FOR STRANGE HOLIDAYS Sure, you mail cards during the winter holidays, but so does everyone else. Why not mail a card for National Doughnut Day on June 1? You can even include a coupon to a local doughnut shop. Or you can send a funny card with a picture of your office dog for National Mutt Day to announce that, thanks to your client’s support, your company is donating to a local animal shelter. These ideas may work great for your clients, or you might need to brainstorm a bit. Your clients are as unique as your company, so don’t hesitate to find a special way to show them you care.
BLACK GOLD FOR YOUR GARDEN SOIL National Learn About Composting Day!
Most people have heard of composting one way or another. Your mom might have kept a bin in the backyard for overripe Halloween pumpkins, yard clippings, and egg shells. You might even have a coworker who boasts about the giant compost pile they use to fertilize their garden and lawn. Whatever your level of composting knowledge may be, there is always more to learn about this popular and extremely beneficial method for handling organic food waste. Luckily, May 29 is National Learn About Composting Day! This day provides a great opportunity to introduce yourself to and begin the conversation about composting if you haven’t already. Below are a few answers to your basic composting questions to get you started. What Is Compost? Compost is decomposed organic matter, which is especially good for people who have gardens or aspire to live a sustainable lifestyle. People put coffee grounds; vegetable scraps; paper products, including receipts, paper towels, and tissues; wood chips, leaves, and other types of waste that are not categorized as processed food, meats, or fish products in their compost bin. Compost can stabilize gardening soil, keep the soil from contracting diseases, and help the ground retain moisture. Why Do We Compost? Besides giving gardens and lawns significant nutrients, composting also reduces landfills. According to the United States EPA, “Food scraps and yard waste together currently make up about 30 percent of what we throw away.” Organic material often takes longer to decompose in a landfill due to being wrapped in plastic. The more organic material that is composted, the quicker it can deteriorate. When you dive in, you’ll discover you can compost materials you never knew you could, including latex balloons and cardboard egg cartons. Once you do your research, you can start your very own compost by dedicating a part of your backyard to disposing of organic matter or by purchasing a compost bin. This article covers the basics of composting, but there’s still plenty more to learn! Head to your local farmers market or botanical garden and talk to the experts about any questions you have — they’ll be sure to give you some great tips.
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