New Products • Issue 13 2021

Chewits Sweet Cherry 30g 40 Per Case 1013305

It is the first time that Chewits has added new flavours to its core stick-pack range in more than 10 years.*

Chewits Blue Raspberry 30g 40 Per Case 1013306

With the new flavours, Chewits

says it is looking to drive growth and attract new buyers in the single impulse category, which was hit hard by the pandemic, but still accounts for 36% of category sales. **

Chewits Xtreme Sour Cherry 34g 24 Per Case 1013304

Chewits Xtreme Sour Lemon 34g 24 Per Case 1013303

*Talking Retail, August 2021

Jaffa Cakes is a £66.4m brand, seeing +14.4% growth recently.*

1-in-3 British households buy Jaffa Cakes.**

1072955 6 Per Case

This Jaffa Cakes innovation is set to expand appeal and attract a younger consumer.*

*Nielsen, December 2020 **Kantar, December 2020

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