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Bridger-Teton Avalanche Center (BTAC), which operates several snow study plots around the mountain,” says director of communications Eric Seymour. “The snow reporters at JHMR compile this data daily, starting at 5:30 a.m., and post updates to our website, app, email, social media, and other snow reporting plat- forms like SnoCountry.” There are a few resorts that have the luxury of keeping great snow reporters around for years, and JHMR is one of them. “Jeff Leger (aka “Lege,” pronounced “ledge”), our lead snow reporter, is a beloved and well-known skier at JHMR,” says Seymour. “Lege has the unique ability to take raw data and transform it into engaging snow reports, keeping users coming back day after day to read or listen to his updates.” Leger has been JHMR’s snow reporter for about 16 years. This balance of essential facts with an entertaining touch makes JHMR’s snow reports some of the resort’s most sought-after content. “Whether guests
are here in Jackson Hole or abroad, they check our snow report daily to stay updated on the latest conditions and see what Lege has to say,” says Seymour. Joel Gratz, founding meteorologist at OpenSnow, appreciates JHMR’s compre- hensive and human approach to snow reporting. “I think Eldora and Jackson Hole are two examples where the snow report / communications team does an excellent job at providing near real- time updates on their website as condi- tions are changing (lift closures, parking issues, etc.),” says Gratz, adding, “Writ- ten—not data—updates by a human as things change, in near real-time, are so important.” Using Tech When it comes to technology, some are marrying hardware and software to bet- ter their snow report with transparency. And some are cozying up to the robots, exploring how AI can better streamline the snow reporting process.
Above: Wachusett shares a heat map of snow depths on social media as a promotional tool.
Snow depth. Wachusett Mountain in Massachusetts leverages snow-depth monitoring technology on its snowcats to create live heat maps showing how much snow is on the trails. » continued
Designing Exceptional Environments for Life.
The Aerie at Copper Mountain Resort | Brandon Huttenlocher Photography | www.bullstockwellallen.com | @bullstockwellallen
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