Career Guide Magazine Media Kit

Showcase your organization in Qatar’s leading career development magazine, Career Guide, the flagship publication by Qatar Career Development Center.

QATAR'S FIRST DEDICATED CAREER DEVELOPMENT PUBLICATION

CONTENTS

03 |

MISSION STATEMENT

07 |

AUDIENCE AND PLATFORMS

10 |

EDITORIAL TEAM

12 |

CIRCULATION AND READERSHIP

15 |

ENGAGE WITH OUR COMMUNITY

20 |

PRINT SPECIFICATIONS

22 |

ADVERTISEMENT RATE CARD

23 |

TERMS AND CONDITIONS

24 |

CONTACT INFORMATION

MISSION STATEMENT

Empowering Today’s Youth to Shape Qatar’s Tomorrow

At the forefront of career guidance and development in Qatar, we at Qatar Career Development Center (QCDC), founded by Qatar Foundation, empower ambitious individuals of all ages and backgrounds with the resources and tools needed to succeed in their professional pursuits. Our magazine delivers high-quality, relevant content covering key issues and developments in the career development field. We help readers navigate the complexities of the modern job market and make informed decisions about their education and careers. We are true partners to our clients and stakeholders, bringing your message across, and most importantly, connecting you to our unique and diverse audience and helping you reach out to the next generation of talent.

Let us partner today for an even brighter tomorrow!

Qatar Career Development Center’s flagship publication Career Guide magazine is the leading career guidance and development brand in Qatar and the region, with significant presence on both traditional and digital media platforms that give the magazine incomparable reach into Qatar’s student sphere, and the unique ability to help guide, nurture, and drive career culture in the country.

Our magazine, with a readership of over 80,000 readers, is distributed annually to a diverse audience that includes students, young professionals, researchers and experts, and established industry leaders and stakeholders across Qatar. AUDIENCE AND PLATFORMS

80,000 readers

SOCIAL MEDIA CHANNELS

We have strategically adopted multiple platforms to broaden our reach and effectively engage with a diverse range of readers. Let us now delve into each of these platforms individually: We have developed a free mobile application available on both the App Store and Google Play. This application serves as a convenient and accessible way for readers to access our magazine content on their mobile devices. Users can browse through articles, view multimedia content, and stay up-to-date with the latest releases. The mobile application provides an immersive reading experience and ensures that our content is readily available to readers on the go. MOBILE APPLICATION

We have developed a robust online presence with a combined follower base exceeding 90,000 on popular platforms including Instagram, Facebook, X, LinkedIn, and YouTube. Our active engagement with this expansive social media community allows us to share snippets of our magazine content, promote articles, and videos, and provide updates on upcoming releases. Social media enables us to connect with a broader audience, engage in conversations, and receive feedback from our readers. It serves as a platform for interaction, sharing, and amplification of our content beyond the confines of our print and online platforms.

EDUCATION CITY STANDS

The Career Guide magazine takes pride in its presence across 47 strategically positioned stands throughout the Education City in Qatar Foundation. These stands play a vital role as prominent distribution points, facilitating convenient access to the magazine for students, faculty, staff, and visitors within the vibrant Education City community. By strategically situating our stands across this renowned educational hub, our aim is to enhance the visibility and accessibility of the Career Guide magazine, enabling individuals to explore valuable career insights and opportunities.

QCDC’S WEBSITE

We recognize the importance of an online presence, and thus, our magazine is uploaded on QCDC’s website. With an average of 300,000 visitors per year, QCDC’s website offers a platform where readers can access our magazine content from any web-enabled device. The website serves as a hub for our readers to access the magazine’s archives and discover new releases.

Our editorial team consists of highly qualified and experienced professionals in the career development field, who are dedicated to producing high-quality content that is both informative and relevant to our audience. We cover a range of career-related topics, from resume writing and job search strategies to leadership development, career advancement, and success stories. All while providing career development practitioners with expertly curated insights and materials that can further amplify their efforts. EDITORIAL TEAM

Overall, QCDC’s Career Guide magazine is an invaluable resource for anyone looking to succeed in their professional pursuits, and a powerful platform for organizations looking to engage with, attract, and support the future workforce.

CIRCULATION AND READERSHIP

In addition to the print edition, the online version of our magazine is readily accessible for free through our website and mobile application. These digital platforms attract an average of 300,000 unique visitors per year, providing a convenient and widespread medium for readers to engage with our content. In total, our magazine effectively reaches an estimated 81,000 readers per issue.

The print edition of QCDC’s Career Guide magazine enjoys a circulation of 10,000 printed copies per issue. To ensure wide distribution, the magazine is disseminated through a variety of channels, including all Qatar-based international and government schools, universities, educational institutions, diplomatic missions, startups, and various organizations across the public and private sectors. Notably, QCDC has established an agreement with the Ministry of Education and Higher Education to distribute the Career Guide magazine to all government schools throughout Qatar. Additionally, a collaboration with the Ministry of Foreign Affairs is in place to distribute the magazine to prominent Qatari embassies abroad, benefiting Qatari students overseas.

300,000 unique visitors

QCDC’s Career Guide magazine has a unique connection with various segments of Qatar’s society, including individuals and organizations invested in fostering a career culture in Qatar. By advertising with us, you gain direct access to this valuable and diverse demographic, allowing you to connect with key stakeholders and potential customers.

Engage Students

Our magazine equips students with valuable information and guidance on choosing a career path, applying for jobs, and navigating the early stages of their professional lives. As the future of Qatar’s workforce, students represent a highly engaged and motivated audience often difficult to reach through traditional channels. Advertising in Career Guide allows you to connect with this critical group and influence their career decisions early on, attracting them to currently under-represented career paths that are crucial for Qatar’s development, and tapping into the potential of tomorrow’s leaders.

ENGAGE WITH OUR COMMUNITY

Engage Graduates

For graduates, the magazine offers practical advice on how to succeed in the job market and build a rewarding career. With its focus on career development, Career Guide is an ideal platform for advertisers to reach this group of young professionals who are actively seeking opportunities to grow and advance in their careers.

Engage Hardened Professionals

Career Guide magazine is professionals’ source of inspiration and guidance on how to excel in their current roles and pursue new opportunities. By advertising in Career Guide, you can reach this highly skilled and experienced audience and showcase the value that you can offer them as they continue to grow and succeed in their careers.

Engage Career Development Practitioners and Stakeholders

Employers, educational institutions, and government agencies, all view QCDC’s Career Guide magazine as an important resource for staying up-to-date on the latest trends and best practices in the field, and for driving forward career development in Qatar. Career development practitioners, including career counselors, advisors, and coaches, also use the magazine to stay informed and inspired in their work. Advertise with us to showcase your products or services to this highly targeted audience, and to showcase your efforts and commitments to building a strong and vibrant career development culture in the country, augmenting your contribution to Qatar’s sustainable development of human capital.

Connect with the public and with key decision-makers and influencers on the same platform. Let your voice be heard in shaping our common futures.

PRINT SPECIFICATIONS

FULL PAGE

BLEED Space Sizes

BLEED WxH

TRIM WxH

LIVE WxH

NON-BLEED Space Sizes

NON-BLEED WxH

LIVE WxH

HALF-PAGE

6.69” x 4.13” 170 x 105mm

8.26” x 5.31” 210 x 135mm

7.48” x 4.92” 190 x 125mm

6.69” x 4.13” 170 x 105mm

FULL PAGE

8.26” x 10.23” 210 x 260 mm

7.48” x 9.84” 190 x 250mm

6.69” x 9.05” 170 x 230mm

FULL PAGE

14.2” x 9.05” 360 x 230mm 6.69” x 9.05” 170 x 230mm

SPREAD

15.35” x 10.23” 390 x 260mm

14.96” x 9.84” 380 x 250mm

14.2” x 9.05” 360 x 230mm

21.45” x 9.05” 545 x 230mm

TRI FOLD

22.63” x 10.23” 575 x 260mm

21.45” x 9.05” 545 x 230mm

22.24” x 9.84” 565 x 250mm

TRI FOLD

Note: Artwork must be submitted in 300 dpi high resolution PDF format.

Spread Safety Photo Crossover: For photographs bleeding across the gutter, allow no safety. Text: Split copy at gutter between words. Allow 6 mm from gutter on each side.

HALF-PAGE

SPREAD

TRI FOLD

ADVERTISEMENT RATE CARD QCDC’s Career Guide magazine offers a range of advertising and sponsorship opportunities for organizations looking to reach and connect with our diverse and highly engaged audience. Our team can work with you to create customized packages that align with your marketing goals and budget. We offer competitive rates and flexible options to fit your needs. Contact us today to discuss your advertising requirements and receive a personalized quote, or choose from our pre-designed options below:

Prices listed are for a single issue of the magazine. Discounts may be available for multiple issue placements or for customized sponsorship packages. Contact our sales team for more information and to discuss your marketing goals and options for partnering with QCDC’s Career Guide magazine. TERMS AND CONDITIONS

It is important to note the following:

PREMIUM POSITIONS

By placing an advertisement in Career Guide magazine, you irrevocably agree to the following:

FOLDED TRIPLE PAGE (Arabic & English)

QAR30,000

INSIDE COVER (Arabic & English)

QAR20,000

• Charges are payable in full by the agreed timeframe.

REGULAR POSITIONS

• QCDC assumes no liability or responsibility for any errors or omissions in the copy received from the advertiser.

HALF-PAGE (Arabic & English)

QAR10,000

FULL PAGE (Arabic & English)

QAR15,000

• Cancellations of or amendments to existing bookings shall only be accepted by QCDC when received in writing at least 21 days prior to the date of printing. A 50% fee deduction will apply for cancellations.

DOUBLE-PAGE SPREAD (Arabic & English)

QAR20,000