Gap embraces the power of comfort and aesthetics. The Feels like Gap campaign celebrates effortless self-expression with a collection of soft, elevated essentials designed to inspire personal style. Rooted in Gap’s legacy of timeless wardrobe staples, it offers a fresh perspective on everyday fashion. For Gap’s Times Square flagship, form and function were key in bringing the collection to life. We produced matte white CAD decal vinyl window posters, illuminated lightbox graphics with SEG Samba backlit displays, and cashwrap signage to create a seamless customer experience. Heavy canvas stretch frames add durability, while 3M IJ180c vinyl graphics enhance the clean, modern look of the women’s and men’s sections—reinforcing Gap’s cozy yet contemporary presence throughout this expansive 70,000 sq. ft. retail destination.
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