Dr. Martens’ 2025 Buzz Collection reinvents classic styles with fresh colors that energize. To bring the campaign to life, we produced visual elements for key Dr. Martens retail locations across NYC, including Union Square, SoHo (pictured), and Herald Square. Complementing the buzzworthy collection, we fabricated pedestals and oval plinths with MDF construction wrapped in 3M 2080 flexible mirror vinyl and white acrylic tops. We also produced window and store graphics, lightboxes, and hanging signage.
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