Our Special Projects team at Duggal Studios brought Disney magic to Macy's Herald Square. The award-winning activation spanned multiple floors and featured a giant Minnie Mouse sculpture (above), replicating Macy's iconic New York Thanksgiving Day Parade balloon. We also reimagined retail spaces (left), transforming the digital rendering into reality.
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DUGGAL | VISION TO VISUALS
EXPERIENTIAL | DYNAMIC ACTIVATIONS 253
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