Produced by Matte Projects, with projection design by The Endless Co. and visuals by RESN, the event transformed the Duggal Greenhouse into a vivid, multi-sensory journey. Guests entered through a tunnel of cascading plastic waste projections, emerging into a sweeping circular display of RESN’s vision for a waste-free future. Over 30 hidden 4K projectors illuminated 10,000 square feet of screens, creating a striking visual narrative. Talks by Adidas executives and a performance by Willow Smith added depth and dynamism to the experience. Adidas debuted its groundbreaking FUTURECRAFT LOOP sneaker—crafted entirely from recycled plastic waste—with an immersive launch at the Duggal Greenhouse.
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