Bacardí transformed the Duggal Greenhouse into a surreal playground with Nocturnal Awakening , a Halloween spectacle produced by Kenzo Digital. The industrial space became the perfect canvas for this event, featuring mirrored chambers, an inverted night sky, and 'the abyss'—a 16-foot slide—leading to a snowy forest where guests morphed into holographic bats. This Halloween spectacle featured immersive visuals, soundscapes, and state-of-the-art projections. The event hosted 1,000 costumed guests, including Baz Luhrmann, Emily Ratajkowski, and Alicia Keys, and featured musical performances by Swizz Beatz, DJ Runna, and Mark Ronson, who filled the space with deep hip-hop, funk, and soul. After months of planning and just days of construction, the venue became both a party space and the set for Kenzo Digital’s short film. The event completely transformed the Greenhouse, turning it into a world where art, music, and Spooky season collided.
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