Escape to Creekside RNR
A True Atlantic Canada Glamping Four Season Luxury Resort Experience Welcome to Creekside RnR Glamping, Our award- winning resort in southeastern NB has become a global destination, attracting visitors from all corners of the world. What sets us apart? It’s not just the luxurious accommodations or the Nordic spa experience – it’s the unique blend of culture, good food, and everything you need to enjoy nature and have a unique and unforgettable experience. Immerse yourself in the local seafood delicacies, savor the rich cultural experiences, and let the world-class Geodesic Domes, Tree House, and Atlantic Canada’s only Mirror Cabins redefine your perception of glamping. At Creekside RnR, we’ve crafted more than an escape; we’ve created a destination that captivates the senses and leaves a lasting impression.
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OK, I’ve convinced you it’s a good idea to build processes (hopefully). So where can you start? Don’t try to boil the ocean. Start with the parts of your business that touch the customer most directly. Three good starting points: • Sales – How do leads get qualified, handed over, and closed? Write down the steps and the tools you use. • Customer Onboarding – What happens after the customer signs? How do they get up and running smoothly? What post-sale messaging should they receive? • Customer Support/Service – What happens when something goes wrong? Who owns it, how quickly should they respond, and how do you measure success? Once these are consistent, you can add processes for finance, HR, marketing campaigns, or anything else that repeats. But let’s not overcomplicate things here. A process doesn’t always need a 40-page manual. A one-pager in plain language often works better. I’m a fan of checklists (thank you, Atul Gawande’s The Checklist Manifesto). If airline pilots and surgeons trust checklists to avoid disaster, they can probably help us close a deal or onboard a customer.
“I got this Darryll”, I hear you cry. “I’m going to buy a new CRM!”The temptation is to buy that shiny new CRM, project management platform, or automation software and assume it will solve your process problem. It won’t. First, map out how you want things to work. Then use tools to make it faster and easier. Otherwise, you just digitize chaos. And I promise you, from hard-earned and well-scarred experience, that’s even worse than analog chaos! Even better, you have already written a few processes down. Time to print them up
Don’t try to boil the
ocean. ”
Where Nature Meets Luxury
54 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 4 www.creeksidernr.com Cocagne, New Brunswick | Contact us at 506-312-0294 or info@creeksidernr.com
INDUSTRY • SPOTLIGHT ON BUSINESS MAGAZINE 55
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