“
growth isn’t just
and hang them on the walls, right? Well, not just yet. Don’t treat processes as stone tablets. Your first version will be clunky, and that’s fine. Encourage your team to give feedback: “What’s working? What’s slowing us down? What do customers keep asking about?” Iterate. Improvement is the goal, not perfection. And here’s the kicker: building repeatable processes isn’t just operational—it’s cultural. You want your team to understand that following a process is about delivering a consistent customer experience, not about stifling creativity. Processes should take away the friction, not the spark. Eventually, your team will start saying, “We should make a process for this!” If you think about your first three customers,
you probably bent over backward in different ways to make them happy. That’s normal. But customer number 300 can’t also get a bespoke experience—it will break you. Processes let you deliver a great, reliable experience to customer number 300 without burning out your team. I’ll leave you with this: growth isn’t just about more customers; it’s about being ready for them. The companies that thrive are the ones that turn “we figure it out every time” into “this is how we do it.” Build repeatable processes, and you’ll build a business that scales. I wish you every success in turning your chaos into consistency
about more customers; it’s about being ready for them. ”
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www.downeastcomfort.ca Contact us at 506-312-0294 or info@downeastcomfort.ca
56 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 4
INDUSTRY • SPOTLIGHT ON BUSINESS MAGAZINE 57
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