would do it. “ ”
If it was easy, everyone
LIVING THE STARTUP How to Get Started
by Kris McCarthy
Starting a company is often compared to jumping out of an airplane and figuring out the parachute on the way down. It takes an enormous amount of courage and self- belief to take the leap, while also requiring willpower and commitment to build something viable and successful.
84 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 4
INNOVATION • SPOTLIGHT ON BUSINESS MAGAZINE 85
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