LAYING THE FOUNDATION Once you’ve validated your idea, it’s time to lay the foundation. You’ve overcome fear, figured out funding, and proven your idea is viable, now it’s time to put it all into a business plan. ChatGPT and other tools can help you with templates, industry data, and refining language. But don’t rely on them entirely. Recently, I received two business plans that were clearly generated by AI with little personal input. You must do the groundwork: understand your customer, study your industry, and craft your own strategy for promotion and growth. EXECUTION Once you’ve done the groundwork, you’re ready to execute and bring your idea into the world. Building a company is hard work. It’s not going to be easy but if you are passionate about the problem you’re solving, committed to the process, and believe in yourself, you’ll do great things. No matter the outcome, it will be worth it.
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BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 91
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