Have a bunch of ideas for marketing your brand, but no time to execute? Limelight Marketing Systems is here to save the day! Using simple yet effective systems, we help you generate more leads right out of the gate. We’re here to be both your coach, and your teammate throughout the entire journey. High five for teamwork, right?
LET’S FIND
YOUR HOME BUYER GUIDE
YOUR NAME REALTOR®
YOUR HOME MATTERS
I am committed to exceeding expectations by delivering top-tier service and an exceptional client experience.
Welcome! I'm [Your Name], your dedicated real estate partner. With [X] years of experience and a passion for [your specialty], I'm here to transform your home-buying journey into an exciting adventure. My mission is to find your perfect home while providing expert guidance at every turn. From understanding your unique needs to skillfully negotiating the best deal, I leverage my in- depth local market knowledge and exceptional house-hunting skills to secure the ideal property for you. Let's join forces to make your homeownership dreams come true! Your name here REALTOR®
914.552.0000 cell
914.552.0000 office
email@realestate.com
123 Main St. Austin, TX
YOUR HOME MATTERS
We are committed to exceeding expectations by delivering top-tier service and an exceptional client experience.
Welcome! I'm [Your Name], your dedicated real estate partner. With [X] years of experience and a passion for [your specialty], I'm here to transform your home-buying journey into an exciting adventure. My mission is to find your perfect home while providing expert guidance at every turn. From understanding your unique needs to skillfully negotiating the best deal, I leverage my in- depth local market knowledge and exceptional house-hunting skills to secure the ideal property for you.
Let's join forces to make your homeownership dreams come true!
914.552.0000 cell
914.552.0000 office
email@realestate.com
Team Name Here REAL TOR®
123 Main St. Austin, TX
MEET OUR TEAM WE CAN'T WAIT TO WORK WITH YOU Name Name
REALTOR®
TRANSACTION COORDINATOR
[Name] is our fearless leader. She has been voted the top REALTOR® in Austin for 5 consecutive years, has helped over 700 families, and still manages to treat each and every client like family, which you will soon discover.
[Name] is our Transaction Coordinator. She is known for her organization and systems. Our clients often refer to her as the Marie Kondo of Real Estate. She is here to help walk you through the process of contract to closing.
CLIENT TESTIMONIALS Meet Some Of Our Happy Clients
Rachel embraced the challenge of buying and selling and exceeded our expectations."
"We were so impressed with Rachel and her team's knowledge of the local market.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur imperdiet nunc eget vestibulum tincidunt. Donec interdum lacinia elit, id tristique diam aliquet a. In accumsan ac risus vel euismod. In convallis, massa at fermentum lacinia, sem massa viverra felis, non eleifend est ante vitae nisl.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur imperdiet nunc eget vestibulum tincidunt. Donec interdum lacinia elit, id tristique diam aliquet a. In accumsan ac risus vel euismod. In convallis, massa at fermentum lacinia, sem massa viverra felis, non eleifend est ante vitae nisl.
BECCA AND CHANDLER LEWIS
LAURA AND COLIN WATTS
OTHER CLIENT SUCCESSES CLIENT CASE STUDY OUR SIGNATURE PROCESS
Clients
The Johnson Familly
Client Goal
Finding the Perfect Home for a Growing Family
Results
Found ideal home within budget Negotiated price 3% below asking Closed deal in 45 days
The Smiths were expecting their second child and needed to upgrade from their starter home. I focused on family-friendly neighborhoods with great schools and ample space. After viewing multiple properties, we found a 4- bedroom home that met all their criteria. Using our market knowledge, I negotiated the price down by 3%. I guided the Smiths through the inspection process and secured a smooth closing within 45 days. “As our family grew, we needed a larger home in a great school district. Bentley listened to our needs and found us the perfect house. Her negotiation skills saved us money, and her expertise made the whole process stress-free. We couldn't be happier in our new home!” Testimonial
MY SPECIAL APPROACH WHAT MAKES ME DIFFERENT My approach with you will be honest and straightforward: you come first. I’m here to understand your aspirations and challenges, offering customized advice and solutions tailored to your unique situation. My role is to be your advocate, your strategist, and your confidant throughout the selling process. From now to the closing day, I’ll provide a seamless and efficient experience, aimed at achieving your goals. My commitment is to ensure that every step of your journey is managed with professionalism and attention to detail.
YOUR NASHVILLE, TENNESSEE REALTOR® Helping buyers, sellers & investors in: Franklin • Brentwood • Murfreesboro • Mount Juliet • Nolensville
"Working with Rachel was a pleasure! Her local market knowledge, attention to detail, and exceptional communication skills made selling our home a breeze. We highly recommend her as a top-notch realtor." - John and Lisa S. "Rachel is an exceptional realtor. Her dedication, care, and expertise guided us in finding our dream home. Her professionalism, responsiveness, and strong negotiation skills ensured the best deal. Highly recommended!" - Michael and Sarah
52 homes sold last year
300+ families served
7 years of expierence
< 24 hour response time
OUR SPECIAL APPROACH
WHAT MAKES US DIFFERENT Our approach is clear: you are our top priority. We dive deep to understand your aspirations and challenges, crafting customized advice and solutions just for you. As your advocates, strategists, and confidants, we stand with you throughout the selling process. From this moment until closing day, we guarantee a seamless and efficient experience focused on achieving your goals. Our commitment is to manage every step of your journey with the utmost professionalism and meticulous attention to detail.
YOUR NASHVILLE, TENNESSEE REAL ESTATE TEAM Helping buyers, sellers & investors in: Franklin • Brentwood • Murfreesboro • Mount Juliet • Nolensville
"Working with Rachel was a pleasure! Her local market knowledge, attention to detail, and exceptional communication skills made selling our home a breeze. We highly recommend her as a top-notch realtor." - John and Lisa S. "Rachel is an exceptional realtor. Her dedication, care, and expertise guided us in finding our dream home. Her professionalism, responsiveness, and strong negotiation skills ensured the best deal. Highly recommended!" - Michael and Sarah
150 homes sold last year
500+ families served
40+ years of combined licensed experience < 24 hour response time
FINDING YOUR HOME OUR PROVEN HOME BUYING ROADMAP THE BUYER ROADMAP OVERVIEW
1
2
3
Interview Find the right Real Estate Agent for you
Pre-Approval Meet with a lender and get a pre-approval letter
Search Begin your online home search
6
5
4
Escrow Deposit escrow and complete loan application within time frame of the contract
Offer After finding the right home, we will put in a strong offer and negotiate the terms of the contract
Showings We will set up showings and view the homes you are interested in
7
8
9
Inspections Schedule inspections and negotiate any repair requests and issues from inspection
Financing Order appraisal and obtain homeowners insurance
Last Steps Receive clear to close from lender and preform final walk-through before closing
10
Closing Hooray! Time to get your keys and celebrate buying your home
THE BENTLEY MCKAY EXPIERENCE THE HOME BUYING
TIMELINE My/Our Signature Process
Meet with a Professional Step One Before you even begin the home buying process, I suggest that you sit down with a lender and get pre- approved. Together, you will determine the best mortgage type for your situation, as well as how much house you will be able to afford. Be sure to get a pre-approval letter before leaving.
Search and Showings Step Three Now the fun part! I will set you up on a custom client search that will send you every available home that meets your criteria for your home. From there, I will schedule showings and we will go view the homes that you are interested in.
Pre-Approval Step Two
Make an Offer Step Four
After finding the right home, we will discuss important factors and criteria needed to submit in a strong offer. We will discuss offer price, inspection time period, financial contingencies, etc.
After you have met with your lender, we can sit down and discuss the type of home you're looking for. We will discuss style, price, location, and any
other features that you find important for your home.
Negotiation and Contract Step Five The seller will have the opportunity to accept, reject or counter your offer. I will help you understand all the terms of the contract to decide the best course of action for securing your home on terms that work for you.
Final Details Step Seven
The mortgage lender will typically order an appraisal to determine the value of the home. I will educate you on your rights as a buyer and will offer you alternative routes to take if the appraisal should come back low in value.
Escrow Step Six
The Closing Step Eight
You will deposit to agreed upon earnest money. You will schedule any inspections during the time period negotiated in the contract and we will negotiate any repairs requests you would like to make with the seller.
After your loan has been processed you will receive the clear to close from your lender. We will perform the final walk-through before closing. After you sign the documents, it's time to celebrate because your home purchase is now complete!
FINANCES Finding Your Perfect Home
Before you officially begin your home search, I always recommend to begin with talking to a lender and getting pre-approved. A lender will be able to answer all of your questions regarding finances and give you a clear understanding of the exact price range you will be pre-approved for and an estimate of the expenses to expect.
QUESTIONS TO ASK WHEN INTERVIEWING POTENTIAL LENDERS...
What is the best type of loan for me?
Do I qualify for any special discounts or loan programs?
What interest rate can you offer?
When can you lock in my rate?
What fees can I expect from you?
What are my estimated closing costs?
PART 2: FINANCES Finding Your Perfect Home TALKING TO YOUR LENDER
There a many different factors that the lender will use to calculate your pre- approval. It's always best to be prepared, so here are a few of the documents you can begin to gather together and can expect to be requested:
Tax Returns
W-2 Forms
Pay Stubs
Bank Statements
List of Monthly Debt
RECOMMENDED LENDERS FINDING YOUR HOME Preparing For Meeting With A Lender
Please feel free to reach out and interview some of the lenders that I know and trust.
Lender Name, Company Name
(914) 555-1000 Cell (914) 555-2000 Office
hello@ybusinessemail.com 111 Main Street Charlotte, North Carolina
Lender Name, Company Name
(914) 555-1000 Cell (914) 555-2000 Office
hello@ybusinessemail.com 111 Main Street Charlotte, North Carolina
Lender Name, Company Name
(914) 555-1000 Cell (914) 555-2000 Office
hello@ybusinessemail.com 111 Main Street Charlotte, North Carolina
FINDING YOUR HOME HOME SEARCH Starting The Home Search
Step One After you speak with a lender and get pre- approved, we will begin your online home search. I will set you up on an automated search on the Multiple Listing Service (MLS). Step Two We will discuss your ideal price range, your must-haves list, deal breakers, location preferences, school districts, and all of the other factors that will help me to best help you during the home search period. Step Three When you decide you are interested in a home, we will schedule a showing to view the home in person. If you decide it meets your criteria, we will write an offer for the home. When we get an accepted offer, you will now be Under Contract.
YOUR PERSONAL PREFERENCES IMPORTANT INFO
What other factors will influence your decision? (School zones, distance to work, specific neighborhoods, etc.)
What features are important to you in your new home?
What are the must-haves in your new home?
What are the deal breakers in a new home?
What are the best days to schedule showings?
Any specifics not mentioned above:
YOUR PERSONAL PREFERENCES MUST HAVE CHECKLIST What's Important To You?
Main Living Area Walk-in closet Split floor plan Storage space Master on main floor
Kitchen Island Updated countertops Walk in Pantry Updated cabinets Breakfast nook Updated appliances Bathrooms Double Vanities Bathtub Updated bathroom
Additional Features Hardwood floors Fireplace Office Formal dining room Open floor plan Front porch Separate laundry area Parking space
Walk in shower Guest bathroom
Other
Place a check mark next to any amenity that you consider a must have on your next home.
SIGNING THE BUYER BROKER AGREEMENT UNDERSTANDING OUR PARTNERSHIP The Buyer Broker Agreement formalizes our working relationship. It outlines my commitment to you as your dedicated agent throughout your home-buying journey. Our Partnership This agreement ensures that I'm working exclusively for you. It allows me to advocate fiercely on your behalf during negotiations and throughout the entire process. Protecting Your Interests The agreement details the specific services I'll provide, including property searches, market analyses, and guidance through inspections and closing. It's my promise of comprehensive support to you Clarity on Services While the agreement is a commitment, we can discuss terms that work best for you, including the duration and any specific requirements you may hav Flexibility This agreement usually means you'll work exclusively with me. This allows me to fully commit my time and resources to finding your ideal home. Exclusivity
WHAT YOU NEED TO KNOW
ABOUT COMMISSION
01. Negotiating Commission
I'm happy to discuss my commission with you directly. This allows us to tailor my services to your specific needs and budget.
02. Transparency in Fees
I'll always disclose my expected compensation to you before we submit an offer on a property. I want you to be fully informed about all costs involved in your home purchase 03. Potential Out-of-Pocket Costs IIn some cases, you might need to pay my commission directly, rather than it being covered by the seller. I'll discuss this possibility with you upfront so there are no surprises.
My goal is to make your home-buying experience as smooth and successful as possible. I'm always here to answer any questions you have about our agreement or the buying process in general.
FINDING YOUR HOME OFFERS & NEGOTIATIONS Presenting a Strong offer
Information Needed
Before we begin writing an offer, we will need to gather some documents and discuss some important details...
Pre-approval letter Offer Price Financing Amount Escrow Deposit Closing Date Inspection Period Closing Costs
FINDING YOUR HOME OFFERS & NEGOTIATIONS Presenting a Strong offer
It's more common than ever to see homes go into multiple offer situations. This means that your offer is not the only offer on the table for the sellers. Here are some of my best tips to win a multiple offer situation... Multiple Offer Situations
Submit your Pre-Approval letter with your offer Have your lender call the listing agent to share your Pre-Approval details Make a cash offer if possible Offer more than the asking price Be flexible with your closing date Add a personal letter and a photo of you and your family Offer a higher amount for the Escrow deposit so the seller knows that you are serious Keep your offer clean when it comes to contingencies and don't ask for any that are not a deal-breaker for you
Congrats! We are almost there. You will turn in your Escrow Deposit, we will get inspections scheduled, negotiate repairs, and move forward with your loan application. The entire process from contract to close typically takes between 30-45 days. Escrow
FINDING YOUR HOME INSPECTION PERIOD
There are several types of inspections you are entitled to have conducted during your inspection period. Here are a few to consider: Types of Potential Inspections
Home Inspection Radon Testing Wood-Destroying Organism (WDO) Inspection
Foundation Inspection HVAC Inspection Mold Inspection Lead Based Paint Inspection
Inspection Time Period The typical inspection period is between 10-15 days. It is critical that we begin scheduling the inspections you choose to have done as soon as we are under contract on your potential new home. This will ensure that we do not run out of time or have any delays in the process. Recommended Home Inspectors Use the list on the following page to see several of the Home Inspectors I recommend. Please feel free to reach out and interview some of the Home Inspectors that I know and trust.
MY RECOMMENDED INSPECTORS FINDING YOUR HOME Preparing To Choose An Inspector
Please feel free to reach out and interview some of the inspectors that I know and trust.
Home Inspector Name, Company Name
(914) 555-1000 Cell (914) 555-2000 Office
hello@ybusinessemail.com 111 Main Street Charlotte, North Carolina
Home Inspector Name, Company Name
(914) 555-1000 Cell (914) 555-2000 Office
hello@ybusinessemail.com 111 Main Street Charlotte, North Carolina
Home Inspector Name, Company Name
(914) 555-1000 Cell (914) 555-2000 Office
hello@ybusinessemail.com 111 Main Street Charlotte, North Carolina
PREPARING FOR CLOSING Buying Your Home OUR STRATEGY
Loan Application & Appraisal You will typically have 3-5 days after the contract has been executed to make application for your loan with your lender. The appraisal will be ordered by your lender after we have have made our way through the inspection period. If your contract is contingent on the appraisal, this means that if the appraisal comes back lower than the offer you made, we will have an opportunity to negotiate the price once again. 01. Home Insurance You will need to obtain a Homeowner's Insurance Policy that will begin on the day of closing on your home. If you don't already have an insurance company you plan to work with, please feel free to reach out to me and I will be more than happy to provide you with a list of recommendations. 02.
Important Reminder As excited as you may be to begin shopping around for furniture and all of the things that help make a house a home, don't! Be very careful during this period not to make any major purchases, open new lines of credit, or change jobs. If in doubt, be sure to call your Real Estate Agent or Lender. 03. Clear To Close These words are music to my ears, and yours too! This means that that mortgage underwriter has approved you loan documents and we can confirm your closing date with the title company or attorney. 04.
celebrate Get your keys and buying your home
"Real Estate is not simply a job for me, it is my passion. I am dedicated to helping each and every one of my clients achieve their real estate goals and have an exceptional home buying experience."
-YOUR NAME
notes
LET'S EXPLORE THE OPTIONS AVAILABLE TO YOU
UNDERSTANDING REAL ESTATE REPRESENTATION
SELLER AGENCY (LISTING AGENT) Role: Represent the seller in marketing and selling their property. Why you need one: To maximize property value, attract qualified buyers, and handle the complexities of the selling process. Compensation: Typically, a commission is negotiated between the seller and the listing agent. BUYER AGENCY (BUYER'S AGENT) Role: Represent the buyer when finding and purchasing a property. Why you need one: To advocate for your interests, negotiate the best price and terms, and provide expert guidance. Compensation: Typically negotiated between the buyer and buyer's agent and may be paid by the seller through the listing agent's commission. DUAL AGENCY Role: Represent both the buyer and seller in the same transaction. Why it's used: When both parties agree and understand the potential conflicts of interest. Compensation: Typically split between the buyer and seller, but the specific arrangement should be clearly outlined and agreed upon by both parties. DESIGNATED AGENCY Role: One agent represents the buyer, and another agent from the same brokerage represents the seller. Why it's used: To mitigate potential conflicts of interest in dual agency situations. Compensation: Similar to dual agency, split between buyer and seller, but with clear designation of who represents which party. In real estate, having a licensed professional or agent represent your interests during a property transaction is crucial. Agents play distinct roles tailored to serve different client needs. It's essential to understand these different roles and discuss compensation arrangements with your agent upfront to ensure clarity and transparency. I am committed to providing clear and transparent representation. Contact me to discuss your specific needs.
A BUYER AGENT COMMISSION WHEN SELLING A HOME WHY YOU SHOULD CONSIDER OFFERING
ATTRACTS PRE-QUALIFIED BUYERS: Buyer agents represent serious clients who have already been pre-approved for a mortgage. By offering a commission, you attract these motivated buyers, increasing the likelihood of a quick sale with qualified offers. EXPERT REPRESENTATION: A buyer's agent serves as their client's advocate throughout the process. Providing a commission motivates them to secure the best deal for their client, ensuring a fair and Simplify your sale! Buyer agents manage scheduling showings, handling communication, and coordinating inspections. This allows you to focus on other aspects of moving, reducing stress and saving valuable time. ENHANCED VISIBILITY: Offering a commission makes your property accessible to a broader audience. Many buyers may not have the funds to cover their agent's commission in addition to the down payment and closing costs. Some sellers are not offering commissions, which means your home stands out. COMPETITIVE MARKET ADVANTAGE: professional transaction for everyone involved. STREAMLINED SALES PROCESS: Stand out in the market! Offering a commission makes your listing more appealing compared to those without one. This can lead to more showings and potential offers, giving you a competitive edge. VALUABLE MARKET INSIGHTS: Benefit from professional expertise! Buyer agents bring significant knowledge to the table. A commission encourages them to showcase your property and leverage their negotiation skills effectively. This can lead to a faster sale and potentially better terms for you.
YOUR REAL ESTATE ADVENTURE
We're thrilled you've chosen us to guide you through the exciting process of finding your dream home. This document details the terms of our Buyer Representation Agreement, which we encourage you to review carefully. We're dedicated to providing exceptional service and ensuring a seamless and successful home buying experience! SERVICES WE PROVIDE BUYERS AGREEMENT
CORE SERVICES Property Search and Acquisition: Identify and secure ideal properties. Market Analysis and Insights: Provide comprehensive market data for informed decision- making. Exclusive Property Access: Offer early access to off-market opportunities. CLIENT SUPPORT AND GUIDANCE Property Showings: Coordinate and conduct property viewings. Offer Strategy and Negotiation: Develop competitive offers and represent clients' interests. Transaction Management: Oversee the entire buying process. COMPREHENSIVE CLIENT CARE Due Diligence Support: Assist with inspections and evaluations. Financial Coordination: Facilitate mortgage and financial planning. Closing and Post-Sale Services: Manage the closing process and provide ongoing support. DEDICATED PARTNERSHIP Serve as a trusted advisor throughout the homebuying journey.
COMMUNICATION Open and Timely Communication: Maintain open and timely communication throughout the process.
AVAILABILITY AND COOPERATION
Accessibility: Be available for property showings, discussions, and decision-making. Decision-Making: Make timely decisions and fully cooperate, including providing necessary documentation and property access. FINANCIAL RESPONSIBILITY Financial Commitment: Provide accurate and timely financial information, including your pre- approval.
EXCLUSIVE REPRESENTATION
Exclusive Agreement: Grant exclusive representation which allows my full dedication to your home search.
LEVELS OF SERVICE COMMISSION OPTIONS FOR HOME BUYERS
SILVER PACKAGE 2.5% COMMISSION
PLATINUM PACKAGE 2.7% COMMISSION
GOLD PACKAGE 3% COMMISSION
EVERYTHING IN PACKAGE 1 + EVERYTHING IN PACKAGE 1 & 2 +
• Get-Ready Consultation • Setup Home Search • Schedule Home Showings • Contract Writing • Contract Negotiation to Under Contract Status Only • Document Sharing for Your Records • Final Walkthrough Guidance
• Attendance at Property Inspections • Coordination and Scheduling of Inspections • Oversight of Repair Verification and Receipts • Review of Closing Documents • Attendance at Closing with You • Weekly "What's Next" Email Updates
• Information Sent to Title and Lender for Processing • Assistance with Earnest Money Submission • Premier Service Provider List for Inspections • Appraisal Upgrade and Feature Packet • Buyer Need Mailers Sent to Desired Areas • Utility Information Provided • Inclusion of 1-Year Home Warranty
WE'LL DISCUSS YOUR NEEDS AND HELP YOU CHOOSE THE RIGHT PACKAGE FOR A STRESS-FREE AND SUCCESSFUL HOME BUYING JOURNEY.
Your Home Matters
Thank you for choosing me to help you in the task of purchasing your home. I look forward to working with you to help you achieve all of your real estate goals.
Your Name REALTOR®
914.552.0000 cell
914.552.0000 office
email@realestate.com
YOUR LOGO HERE
123 Main St. Austin, TX
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32Made with FlippingBook - Online Brochure Maker