Personal New Year's Resolutions Aren’t the Only Ones That Fail Why Your Business Goals Won’t Work At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders, implementing S.M.A.R.T. goals or strategic plans to give their company a clear path to success. But every year, perfectly crafted benchmarks fall by the wayside and join weight loss on the scrap heap of New Year’s resolutions. Owners scratch their heads wondering why they didn’t reach their target, not understanding the root cause of their failure. You can have the most carefully planned- out goals, but if you haven’t built a foundation on these three concepts, you’ll never achieve them. Organization Nothing derails a goal faster than ineffective systems and processes. Procedures aren’t dynamic, so as your business changes, an audit of processes isn’t just useful; it’s necessary. But as your business must continue to improve its organization in order to adapt to change, so do your team members. At the root of every system is an employee, so without teaching basic principles of time management and prioritization, those systems are limited in their capacity and effectiveness. Communication Negative external and internal relations are surefire goal- killers. Internally, the success of your company is dependent on the dynamics between team members, management, and leaders. Complacency and gossip tend to spread like wildfire and can cause a dip in productivity. External communication between partners and potential clients is very similar. Without clear expectations and mutual respect in relationships, your business will cease to scale. Customer Service Clients need to feel valued to have a future with your business, and that’s rooted in every interaction. Customer service is a broad term that is often miscategorized. In truth, every role is based on customer service, but many people go about it wrong by taking on the attitude of “It’s not my job.” Lack of ownership and willingness to serve customers in every capacity will undermine any long-term objectives your company may have. The good news is that with proper execution of these three concepts, you can focus on attaining your goals, and in the process, achieve levels of success you previously thought impossible. Don’t let your objectives for the new year fall by the wayside. Achieve those goals by rooting your business in organization, communication, and customer service.
5 Sneaky Tricks Cybercriminals Use To Hack Your Network
1. Phishing. Woe to you and your business if you haven’t heard of this one yet. By using an email, chat, web ad or website impersonating a legitimate organization, hackers get members of your team to click and install malware. 2. Baiting. Baiting uses an enticing item to lure employees into giving up personal data, such as a music or movie download or a mysterious flash drive left around the office. 3. Quid pro quo. It’s like baiting, except that hackers offer a service instead of an item in return for private data. 4. Pretexting. This is a type of phishing in which a hacker poses as a respected colleague or member of your organization in order to boost private data. 5. Tailgating. It occurs when an unauthorized person physically follows your employees into restricted areas. SmallBizTrends.com, Sept. 20, 2018 Don’t Wait 191 Days To Realize There’s Been A Data Breach
— By Then, It’s Too Late
According to a 2017 report by research firm Ponemon, it takes an average of 191 days for a company to realize it’s been compromised by a data breach. This number should scare anyone. The longer you take to recognize and respond to a breach, the more criminals can steal and the bigger the damage becomes. What’s more, your delayed reaction will leave you fewer options to mitigate the disaster. To survive, you need to stay on top of your cyber security with a team of dedicated professionals keeping tabs on attacks, strengthening your barriers, and responding within hours, not days, if the worst ever happens. SmallBizTrends.com, Sept. 30, 2018
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