Dr. Hoffman:
Not only that, but from my perspective, when I look at the fact that 51% have been to a chiropractor, then it's not only access, which we all have thought for so many years was the biggest issue and I still agree that it's an issue. We need to get to the other 51%. However, it seems to me that it may be more of an educational or actual communication, which is what I talk about in my seminars. Even if I'm talking about risk management, it always comes back to communication between the doctor and patient, but that affects outcomes in terms of all of this data because 14% have been to a chiropractor in the last 12 months. That's great. 25% have been in the last 5 years, which means that 26% may have been to a chiropractor at some point in their life, but haven't been in the last 5 years, and the other 49% not at all. So it's a matter of, what do we do with it, and communicate to the patients so that they're more long term care patients and/or they are feeling welcome to come back. Well, Stu, you're exactly right and I applaud you for dissecting this data in the correct way. There are multiple problems going on here. For the people that have never been in our offices, those might be very different problems than people that have been in our offices in the last let's say 5 years, but not more recently than that, even though they've had complaints that would be helped through chiropractic care. Then there are people in our offices on an annual basis, but maybe they're not encouraging family, friends, and others that they know to see a chiropractor. There's all kinds of problems there, and I think your mention of doctor/patient communication is key. In fact, we have some support for that on the next couple of slides. The next slide that we have, Alan, is a composite. With the limited time that we have, I would love to go into every question that we had on trust, on communication Dr. Stu as you mentioned, and many other issues but the fact is we just simply don't have time for that right now. We'd encourage everybody to look at the report for those specific questions, but let me give you a general statement. If we take those questions that are related to trust, those questions that are related to communication, those that are related to favorability, and all of the other topics that we looked at in year one, we could roll all of those questions up and get some composite information on saying that, for instance, there are 57% of the folks that responded to our survey that were likely users of chiropractic. Either they were users or they just had a couple of little issues that they wanted to see a chiropractor but didn't quite make it, that kind of thing. There's another 24% of US American adults that are potential users that are open to it. They have some uncertainty, some concerns about danger, level of education, maybe access, reimbursement, cost, number of treatments. A couple of things that they mentioned, but they were open to it. They're potential. Then there's 18% that really are a little more reserved in seeing a chiropractor. They just have some negative opinions, whether that's that they formulated themselves or if somebody is really discouraging them to see a chiropractor.
Dr. Marchiori:
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