And danger and cost. There is a sense of danger that supersedes what is supported through data, and it's something that of course we all experience. We care dramatically about the stroke issue, and of course we don't want any injuries to any patients in our offices of any sort, but we also need to be responsible about reporting that and not blowing it out of proportion. If we could go to the next slide, I have some summary basically on our year one that addresses this. Before I get to that, let me show you this particular slide that is on the Palmer website, and I think it's the way that I would suggest your practitioners think of risk. We're not saying there is no risk with chiropractic care. Of course there's risks to all interventions, including the natural, vitalistic approach of chiropractic, but when you look at it relative to other things you might do, for instance related to spine complaint, chiropractic relatively is a much better option than some of the things that you could do. I think this chart, although it's not showing direct, related risks from the same study. It's pulling from different studies. It shows you some comparatives of what risk might be for interventions that people are thinking about. Again, this is limiting chiropractic to spine, which we know it's larger than that, but it gives you a good sense of how I would approach this as a practitioner discussing other options for care. If I could have the next slide Alan, I'll maybe summarize not only that point but also some others, which is, before we get to year two, the utilization that we found in year one was exciting. The other two features that we've covered of year one that were certainly noteworthy is this idea of safety. We've got to address this as a profession, and I think we have been addressing it but maybe got to continue to do it in a scaling up way or with a more inventive way or something that really gets the message across so the public knows just how safe chiropractic is. You know, Stu, I was talking with a neighbor about it, and I was using the chart data and that approach of saying relative risk and so forth, and I could see my neighbor who is not a healthcare professional, I could see his eyes roll over like, "I have no idea what you're doing." Then I said to him, "Chiropractors pay a very low rate of malpractice insurance, and that's not because actuaries and insurance companies like us." It's because we are a favorable risk. We pay very low rates compared to other providers that you might see for that spine complaint or that headache or whatever it might be, and we know that that's generally true whether we pull those numbers and did a chart or not is one thing and we haven't done that yet, but we know that that's generally true. I think that's another way to get it across to the public is for them to understand that we just don't have adverse effects like many other approaches and that they can trust chiropractic to be a positive outcome for them. I think you hit a home run in what you've delivered, and if we could even go back to the previous slide for a second. I just want to make a couple of points about it. Number one, I usually recommend that the doctors always understand to describe to their patients exactly what you said Denny about their
Dr. Hoffman:
Made with FlippingBook - professional solution for displaying marketing and sales documents online