If I could go to the next slide, I also want everybody to understand. Even though we've heard some things about this in the past, we found no difference in chiropractic utilization based on ethnicity, based on age, based on gender, based on these types of things. It is true that females tend to have increased utilization, but as far as general use, it is across all those groups and we don't have to assume that we're seeing just a niche market in the US. It's not the case. Moving to the next slide, this is an important one and I've wrestled with this slide, to be frank with you, as I really didn't expect this to be quite what it is but it makes sense to me over the months that I've been able to look at it and think about it. This is us asking the public what they perceive as far as the safest management styles for neck and back pain. Let me pause just for a second, because as I present this data, sometimes people are tired about the discussion of neck and back pain, and I get chiropractic is much larger than spine complaint, but we also know from previous surveys that were done other than Gallup as well as the Gallup year one, that the public identifies chiropractors as primary spine providers, and that's important for us to begin in that area then move out into other areas of headache, of extremities, of visceral disorders, of wellness. Those kinds of topics absolutely are part of the chiropractic discussion, but we're beginning with this spine focus because that is what they identify most for us, which they should. Then we were moving to the other topics. In fact we have some questions on that for year three which we'll have data for next summer. Back to this point of spine. We asked them about the different spine management strategies and what the safety is. Notice chiropractic is number two. The green is very safe. The medium grey is somewhat safe. If we add those together, the 33 and the 42, you're in a very large group of the American population that would think chiropractic is safe. They're not showing it as high as we would like to see it, back to our previous conversations about safety. It's perceived to be safe, but not as safe as it really is, and so we'd like to see those numbers even higher. If you continue to look-
Dr. Hoffman:
Denny, can I ask you a question about that?
Dr. Marchiori:
Please.
Dr. Hoffman:
Because we have the understanding that people are directed to physical therapists and it's mostly exercise type ... I shouldn't say that. There are limited amounts of actual work done. However, from a political perspective we also know that physical therapists want to become primary care providers. They want to be not referred to, and they want to also be able to adjust or manipulate someone's spine. They have a 96% really safe perspective from the public. Again, this comes back when I'm looking at this to the concern and consideration that we're simply not getting the press and notoriety that perhaps we should be getting based on all of the good work that we actually do, because this doesn't necessarily tell us about results from patients, and I don't know if
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