that's part of it or not, but it only talks about how the perception is. But 96% on a physical therapist, I'd be touting that if I were them. Well, I agree with you, and I got to tell you. There's two things I want to message on on your comments. Number one is, this question was asked and we went to great pains to ask it, and this slide doesn't really convey it. This is physical therapy as a modality, not as a practitioner. So they are speaking to physical therapy that maybe a chiropractor is doing, as well as a physical therapist or anybody else trained to do it, and they're speaking to chiropractic care that they would see a chiropractor doing, or some people think that a physiatrist or somebody might be manipulating them and they might see that as chiropractic care. These are modalities, not professionals, and that's a nuance but it's one that helps with the interpretation. The other thing is, Stu I think you touched on it on an earlier comment. I have come to believe that they see physical therapy as stretching and exercises and that kind of thing, and they see chiropractic as moving bones, as popping bones, and it helps us understand this chart that somebody in the public would think that stretching and exercise is safer than popping joints, and I think that's why we're seeing what we do. That's just my guess. I don't have anything to substantiate that, but it makes sense. It's rational in that realm. So chiropractic care we would think should have more green here. You're right. Physical therapists ought to tout this if they knew it existed, and I'm certainly not sure they're aware of it. If we continue to look at this chart, notice the over the counter medication, prescription medication, and back surgery are not seen as safe, and I got to tell you. I was pretty pleased to see that the reality of the data was actually consistent with some of the reality on the lower end of this chart of the Americans' perception that medications are not as safe as chiropractic care, or even exercise and stretching and those kinds of things that could be seen in the domain of physical therapy. The next chart Stu gets to exactly what you just mentioned which is effectiveness. We have these parallel questions. We asked them the same thing about perceived effectiveness, and this one is a little more disturbing than the safety because I can get the safety, but the physical therapy part, I have a little more trouble with this. They find that chiropractic care is effective and we're excited to see that it's more effective than medications or back surgery, but why is physical therapy up there? What is it that they're seeing about that modality as being more effective than chiropractic? I think to your point, we have some education to do on this as well. I've got a red arrow next to the self-care because it's always been interesting to me that you find so many self-help books and other popular media that would tell patients to do self-care. Self-stretching and yoga and exercise or whatever or might be. Not yoga specifically, but something they might perceive as that. Notice how the public actually does not put a lot behind self-care, even though
Dr. Marchiori:
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