empathy factor that is very positive. And 8 in 10 would recommend chiropractic care to friends and family, so we're doing very well on these measures, but if we want to move this to 10 out of 10, some of our previous conversation is what we need to address. If I could go to the next slide, it also gives some advice to chiropractors. I would say this empathy piece is big. Patients have great intuition. We know that. Clinicians know that, but maybe this slide helps remind us of that. Patients need to know that you care. Show that you care. Show that you empathize exactly with what their current issue is and how they want to resolve that. Educate patients on options and management plans. Recommend but don't pressure. Fine line. Don't pressure. One in four patients thought they were pressured, so we don't want that. Recommend, but don't pressure for additional appointments, services, and set expectations as Stu mentioned, whether that's using acute care, correction, and wellness phases, or whether that's giving expectations based on past patient populations that you've seen that this is going to take 5 visits to get you to where you need to be, and then another 10, and so forth and so on. Those kinds of things are conversations that we need to have, and it would be great if we had some consistency across the profession on that particular topic. If I could have the next slide- Because I think this is important. The whole thing is important. I am really impressed with this presentation and some of the information I have seen before but some of it I have not, but when we talk about what the chiropractors can do, you say show patients that the doctor actually cares. I whole-heartedly agree with you. I want to encourage the doctors to remember that yes, patients do have a perception of you, and you can't fake caring. It has to be genuine, because people will pick up if you are genuine or not. When you talk about recommend but don't pressure that patients have additional appointments, I'm one of those guys that recommend long term care and I recommend adjusting. Being a chiropractor, that is what I do for myself and for my family. It is a lifestyle and nothing short of that, but at the same time if I were in the office recommending a series of care for a brand new patient, I always want to give them an option so that they understand that if all they want is short term relief instead of having gone to the physical therapist or the medications or the surgery, that's great. We have that and they're welcome to come back, but for those patients that understand the long term approach, we also have available this long term plan. Meaning, it goes right into setting up their expectations and giving them options so they're not feeling pressured, because it all becomes their choice, and either way as the doctor, you're going to win because you're going to have a happy patient. Some will be long term like we make believe, and some may be short term, but even the short term ones, so what? They're getting what they want. Before you move on, can we just go back there for a minute? Absolutely.
Dr. Hoffman:
Dr. Marchiori:
Dr. Hoffman:
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