These are kinds of things that I would, again, educate patients on through charts, through videos, through webinars, whatever it can be to try to get the message out on these topics. I would also say to chiropractors that the public identifies our spine focus. At Palmer, you likely know that we've worked on identity in the past. We think the spine focus is absolutely where it's at. We found that in previous surveys that we did with the public unrelated to these Gallup surveys, and I think that's a great place for us to begin our identity with spine, focused on spine professionals. Primary care provider for spine and wellness, and then from there we can expand into extremities and sports related and pediatric and all kinds of other specialties so to speak. Lastly I would say, see patients as advocates. They are the folks out there that are referring to your practice, referring to other practices, thinking about chiropractic, opening minds. Just a small anecdote. One of the researchers on Gallup was an example of what we found in the survey. They were not aware of chiropractic. They had some concerns about safety, education. They were nice enough about it, but they really were fairly naïve. Through the process of these surveys, they have become the strongest advocates for chiropractic care. Not only are they patients of chiropractic themselves, but they have advocated family members and others, and it's interesting to see this data take on a life through these individuals that I've noted that have absolutely been where this data suggests, and now were where we hope everybody would be which is enjoying the benefits of chiropractic care. To the last slide, I refer all those that are listening to the program who are watching the webinar slides themselves. There's lots more on this topic that we didn't get time to address and you should go to the Palmer website and download some of these charts and some of the articles that have been written. We've published numerous articles on this, some in JMPT, some in the popular press, and even the slide set that I've discussed today is presented there by one of the Gallup researchers and you'll find that her take on the data as a professional, as a researcher, is different than maybe what I've offered or Stu has offered, and I think you'd find a lot of this information valuable. Denny, I want our audience to also note what I said at the very beginning of this. When an institution spends around a million bucks on gathering information that obviously has already become unbelievably valuable to us as a profession, not just that school or group of schools, that takes a lot of leadership. So number one, I want to thank you for that, but also when we're talking about money, these schools all need our help and I'm sure there's a way for our doctors, especially our Palmer grads, but you don't have to be a Palmer grad to support an institution. I want to make a donation to the school after this presentation. Can you tell us what our doctors should do to be able to help support this research? Well, absolutely, and thank you for that. That's a wonderful statement and Stu, I would tell you that the work that I have here at Palmer is absolutely dependent on the support of our alumni, friends, and so forth and their time, their
Dr. Hoffman:
Dr. Marchiori:
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