ATTITUDES TOWARD CHIROPRACTIC THREE UNIQUE SEGMENTS OF U.S. ADULTS
LIKELY USERS OF CHIROPRACTIC = 57% Likely users have positive views of chiropractic and are likely to see a chiropractor if they experience neck or back pain. 24% Potential users have positive views of chiropractic, but they are uncertain about the dangers and costs of chiropractic care. 18% Unlikely users have negative views of chiropractic and are unlikely to see a chiropractor for any reason. POTENTIAL USERS OF CHIROPRACTIC = UNLIKELY USERS OF CHIROPRACTIC =
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