team huddle, you can get on purpose. I know that in my ACE program, even though it's geared to CA's, I find the people that do the best, the practices that get the most out of it are the ones where the doctor used the information firsthand. Really, it's got to start with the doctor. It's got to above down in your practice. As I have on the screen what we like to figure out is if CA's ... if we can get centered and actually everybody on your team can just get centered and realize that in every interaction, if you can communicate these two keys, which are what's in your heart. Obviously, you care about the patient. You're grateful they're in your practice. They're important to you. That's what's in our heart ... and if you can communicate your chiropractic care is critical. If you can get those two keys across in every interaction, you would probably never lose a client. I find that to be the most important thing that both of us can get across to the doctor's and to the staff that may be watching and listening to this broadcast. It's really true of the doctors, as well as the staff. If they get focused, and I talk about this in all of risk management communications as well. When the doctor is focused, they're going to do a better job for that patient. They're going to do attract better patients and more patients and they're going to do the right thing by them all the time. The same holds true, from what I'm gathering from you, with the team. If you have to doctor focused and has the chiropractic heart and head going, that's great. If the team doesn't, that's a different story. Just one club from myself on this, years ago we created some audio products to get the doctor's in a healing state to start their day and also we have a separate one just for CA's, to get them to start their day or have your staff needing to get everyone in a relaxed state but in the right mindset, the right heart to take care of patients throughout the day and throughout the week. We have that at 2imaginethis.com for people to check out and sorry for making a plug in the middle, but I think it was really fitting for what you're saying about getting right and connecting with your heart and communicating and taking care of patients. I'm glad you agree with that because honestly, that's the step that most people skip. They just delve ... just roll up their sleeves, okay, let's get to work today and they don't get themselves in the right frame of mine. By the way, I love your 2imagine CD's, not only the ones for the doctors and the CA's but also for the kids because my daughter grew up with them. The other point that I find is attitude is directly linked to the service you give. A lot of people talk about wanting to give exceptional service but not understanding that it always comes from inside. What we find is that if you're getting bad service, it's probably because someone's got a bad attitude. So, to get good service, someone has to have a good attitude. Of course, that's not
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