find wow, I'm going to sign up for a multi-level marketing program or a tiered program and who's the first person I want to sign up? I'm going to sign Mary at the front desk because she'll promote to all the people, she'll make money, I'll make money. The patients will do well and Mary gets excited about that. Mary then goes to her whole Facebook network and starts promoting ABC supplements and all of this type of thing for all of these ailments that the public may have that she's now saying Dr. Smith sells these and endorses these products. Their putting the doctor, their practice, their license in jeopardy by putting this out to the public without a permission or anything else. Here at ChiroSecure, we actually have recommended and have, as a recommendation, an actual office policy for doctor's to have for their staff when it comes to social media. What's okay, what's not okay because all too often, the doctor's mix personal and business when they shouldn't, but so do staff. If they start talking about that disruptive patient, this John Smith comes into our office and he is the worst and John Smith is one of her Facebook friend's friend's friends, it starts to show up and that's actually a HIPAA violation at that point in time. There's so many possible challenges out there in the social media world because that's where we live today. Have you seen some of this and do you deal with it with your team whatsoever? I am often appalled at the things that are posted from chiropractic offices on social media. There's so many inappropriate things that are out there. What people have to understand is that you can't take it back, first of all. You can't take back anything. Whatever you put on social media, you would have to be able to say to any person's face. If you wouldn't say it in the office, and you hopefully certainly wouldn't talk about how any nutritional supplement would cure "x" disease in your office, why would you ever put it on Facebook. Just understanding communication from the beginning, it's not okay to make the claim in your office so it's certainly not okay to put it in an email and it's certainly not okay to put it on social media. What we've done in our office to make it easier, again, using the same expectation management with our patients, we also use it with our team. We have those policies in place. Our personnel policy identifies what is and what isn't okay, especially when it comes to privacy. What a lot of offices don't realize is that if your patient is in your office for chiropractic care, and that's what they're there for, that means that you can't utilize their information to send them an invitation for a Pampered Chef party. We've had people go can I invite them? I don't know, how do you know them? Oh, from the office. Is that what they're for? Then no, you may not. That's a violation. You've got to be careful before social media even comes in to it in so many other realms at your front desk with your mailings, with your marketing,
Speaker 2:
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