Once you meet that patient in your so-called consultation examination, once you establish rapport, you then go into explaining, "Hey, one of the forms we have you sign is just like you sign in every other doctor's office, so it's not that we're different." It's something that people expect and they're used to rather than making it, "Oh, man. This is a whole scene. What am I going to go over with this patient?" Make it something that has commonality with what they are already experienced in. I think it just goes a long way. I just ask you this, Dan, from your experience, how long would you say that it takes to do a review of the form with a patient? Well, it takes us about five minutes, and again, what you said, I thought, was well- stated; it's something that they do at every other doctor's office, so they're used to it already. The other thing is that we added on, here in California, that this form is a requirement in the State of California. We're just following the rules, but when I do this, my attitude ... I like to do this. We don't like to have staff do this. We don't like to have a CA do this. I like to do it because I believe that, first off, my goal is that it helps the patient accept me as a caring professional and I think a lot of time by me doing this is when they start to accept me as their doctor because the clinic is busy and lots of different things are happening, but they are start to look at, "Hey, this is a caring professional place. They're dotting the I's, they're crossing the T's, and that this guy is a good doctor. I can trust him with my health with what's going on with me and can be open with him because he's being open with me," kind of thing. That's actually the attitude I have in my head and that's almost always the attitude that we walk out of the room with when we have their signature on the bottom. Yeah. Where I want to bring it to a close, just because of time restrictions, but what you just said, Dan, is exactly where I was trying to go before. It's really about the head space for the doctor. If you get in there with an intention that is good in educating the patient, rather than being afraid or defensive, it goes a lot way not just in how smooth and easy the form may go, but it goes a long way in terms of how that patient looks at you and creates rapport and relationship so that they become your patient and stay as your patient following recommendations a lot easier. They now have, not just that likability, but that respectability, as well. I want to thank you for the time today. Anyone that listens to this, just like any other of your seminars, Dan, you're just unbelievably terrific. I'm so proud to be part of a profession that has you. You give us all a good name [crosstalk 00:50:54] ...
Dr. Murphy:
Dr. Hoffman:
Dr. Murphy:
Thanks, Stu. That's nice of you.
Dr. Hoffman:
Well, I can't [crosstalk 00:50:57] ...
Dr. Murphy:
I have to say the same thing about you. You've helped so many chiropractors. Did you notice what wasn't read on my resume was that I was Chiropractor of the Year for the ICA and we share that.
Dr. Hoffman:
We do share that and I'm proud to [crosstalk 00:51:11] ...
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