Checking the whole family and making sure that everyone is healthy as possible. Dr. Hoffman: That's great. When I was in practice, what we did, as just commentary with you, is we had a number of things that we did for our patients to understand the practice and the need for children to be under care including lay lectures. We would have educational lectures which was part of our report of findings, and we would introduce why of chiropractic. I think from my experience, when the patients understand the why, they almost have no choice but to want to bring their children in along with them. Do you find that to be the case for you as well? Dr. Apfelblat: Absolutely. I find that even if they do not schedule an appointment for their child when they make their initial appointment after you go over the report of findings and explain the nervous system and how important it is to function at your maximum health potential, they will ask to bring their children in. Dr. Hoffman: That's exactly what I was thinking as well. One of the things that we used to do is I'd always have our CAs ... When a new patient called our office, they would say they'd like to make an appointment to see the doctor. "Well, have you ever been here before?" "Well, no." "Is this appointment for you or a child?" That introduce the whole concept of family care before the patient even got to the office. There's a lot of ways that the doctors get to explore and educate patients about bringing in the children. Now, they bring in the child to you and we both know that could mean that the child can be born today all the way up through their teens being on their own. What happens when the child shows up in your office? There's a different level of consultation, a different level of examination. How does that work? Elaborate on that for us. Dr. Apfelblat: Well, I think what's most important is how you evaluate your pediatric patient. I think that most chiropractic offices have one intake form. Most of those intake forms will say, "What are your chief complaints? One, two and three. How long has it been there?" Et cetera. When you're dealing with a child, let's say the child has ... An infant has colic or a child has enuresis. When they bring that child in, they will literally write enuresis as their chief complaint. We need to make sure that we're evaluating that child properly and substantiating care through subluxation related complaints and then tying that back into
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