Dr. Plasker:
Absolutely, and high retention practice building for any doctor, I believe is extremely important especially if you as a doctor, yourself, if you are under regular chiropractic care yourself. Think about it. Do you get checked by a chiropractor at least once a year? Of course you do. Once every six months? Most of you probably at least that. Once every three months? Once a month? Some of you, once a weekers. If you have been doing that for any length of time, and you're probably going to do that throughout the rest of your life, then you are a high retention chiropractic utilizer yourself. The reason why you probably do that is, you believe in it. You know that's it good for you. You know that it's good for your family. You cannot imagine your life without it and so because of that it is a core part of your lifestyle. Now the question that I have for you, as a doctor, is why aren't all of your patients doing that? Are you, at least, presenting that as an option? Are you impeccable at communicating the importance and the value of that to people? Because here's what I learned Stu, like you have learned I'm sure many times over, that if you get, and let's just pick a number of 20 new patients a month. If you get 20 new patients a month, that's 240 new patients a year. In ten years, that's 2,400 new patients and 30 years of practice, like you and I have done, that's 7,500 new patients. If you are not good at high retention practice building, most of those people, from most of the doctors, are ending up as inactive files. That is a waste of incredible talent, human potential, et cetera, or a compromise of it for sure. While on the other side, if even a third of those of people, or half of those people participated in chiropractic care, like you and I, every one of your listeners here today would have five associates and be on a beach, while we thought about great ways to make this world a healthier place together. It's the most profitable, and it's essential that the congruency that you live in your own life chiropractically is transferred to your community and your patients. Yes, I'm in agreement 100% about being congruent with what you would do for yourself. That's one of the things that we always would talk about, is treating our patients the same we would want to be treated if it were us or our family. In fact, that's how we treat people in this business and I know you do the same in your business, but when we talk about long-term care whether it be whatever label you're going to share with our audience, I think that the audience really needs to understand what you were saying and that is, if we think it's good enough to be checked every single week, or even the heck with every single week, if we have a large portion of our chiropractors in the audience today thinking that, "Well at least once a month let's get checked and then if something develops during that time frame maybe we'll come back and get checked three or four times to get over the hump and then back onto once a month type plan for ourselves."
Dr. Hoffman:
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