The following is an actual transcript of the ChiroSecure Live Event with Dr. Stu Hoffman and Dr. Sam Collins. We do our best to make sure the transcript is as accurate as possible; however, it may contain spelling or grammatical errors. If you have any questions about the transcript or would like to request any transcripts from our previous shows, feel free to contact us at 866-802-4476.
Dr. Hoffman:
Hello, everybody. I want to thank you for joining us again for another ChiroSecure live event. Today, we're going to be talking about reputation management. I have two great guests with us today, and we're going to be covering something that so many of you ask me about all the time. We get calls about, what do I do if someone puts a bad review on Google or Facebook or Yelp or anything else? How do I handle good reviews from patients, but they may say, "Oh, he cured my diabetes," or, "He cured this or that," which, as we know, does not fly in most places, and how do you respond to patients and non- patient inquiries on social media? What about patient testimonials on your website? Are any of these things going to be HIPAA violations? What do we need to know? What do we need to do to safeguard our practice, our license, and our reputation? We want to also make sure that patients sign proper release forms, so we want to make sure you are safeguarded. What makes this show really special is that here at ChiroSecure, we have to take the subject where no one else has taken it, at least that I'm aware of. You have to know how to handle your online reputation, because there are HIPAA laws that determine what you can and can't do as an online marketer or communicator. In some places, there is no overlap in terms of your online marketing from anyone else that's doing it, but today, one of my guests is Michael Luevano. He connected with us here at ChiroSecure, and he's helped us to become number one in all of the rankings, and we've, really appreciate that, but for today's purpose, we want to make sure that we offer to you, through Michael, what we can do from a marketer's perspective rather than another chiropractor's perspective alone, and after we get involved a little bit back and forth with Michael, I'm going to bring Sam Collins into our conversation as well, and most of you already know Sam, because Sam is HJ Ross. He is our billing and coding and documentation expert, along with HIPAA, and we'll talk about what we can do to help each and every one of you in terms of making sure you have a HIPAA compliance program already established in your office, so that you're always ready to go, but first, I want to welcome Michael. Michael, thanks for being here with us today, and it's so nice to get you to join us and help educate our doctors, and I think that they're going to get a lot out of what you have to offer. Based on your experience, in terms of online marketing, what are some of the things that you get to see that we should be aware of? Well, yeah, I'd like to just comment on something that you were just talking about, which is that we've got you ranked for the strategic keywords that you'd want to be seen for, but that's just half of it, and so the other half that, I think, is
Michael Luevano:
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