Well, that's, again, one of the reasons why we've put such an onus and emphasis to this side of internet marketing, because it does have to be paid attention to. It has to be invested into. It has to be continuously monitored. It isn't something that you just do today and forget about it tomorrow, so to that point, we go to ... And, Michael, I just want to add one other thing before you get onto the negative reviews, which everyone's waiting for. I've recently had an opportunity to interview some people for a higher-level marketing position, and they all come with the ability to do and create and maintain websites. Well, one of them, first thing you do is look up their websites, and you can see the difference between such basic kindergarten- looking now websites versus sophisticated, forward-moving, empowering websites. And the doctors sometimes, I get to talk to them, and they ask me about some of these things, and they're doing it themselves, which is fine, I don't have a problem with that, you just don't want it to look like a ma and pa slapped-together website, as opposed to something that's dynamic and inviting and in today's environment, so I just wanted to add that in there. Yes, that's ... Thank you, thank you. Well, here we are, as Dr. Stu was saying, negative reviews. "Before taking up in arms, consider these threshold questions," it says here. So this says it's a natural reactive impulse, impulse to react to when we get something that's negative that's basically put out there about our business, okay? But what we need to be understanding and be aware of is, it isn't something that, "Oh, we need to start calling our lawyers. Oh, we need to start getting people that are high-level consultants and spend a million dollars to figure this out." That is not what you should probably be doing on a first-level basis, folks. Okay? So I'm going to get into what you need to be doing later, but let's get into some more of the more questions that come up before you start getting panicked or thinking you need to run out to the courthouse or something. Fact or opinion? Is the review based on factual allegations, or does it merely state opinion? Okay? So this is a very, very important point that we all need to make sure that we look at, because a lot of times, somebody's putting out an opinion, and an opinion can be talked about. You can go back and you can discuss that opinion, and this is where we get into this point that Dr. Stu was alluding to earlier, that if you get into something that comes out there on a review that maybe looks a little bit like maybe a HIPAA violation, or it could be an issue for you, this is where you can actually interact with that reviewer. "We have a differing opinion, and we'd love to discuss with that you offline," kind of sets a tone if someone's reading it, but I had someone recently that essentially got into some verbal issues with a patient over payment of a claim. Yeah.
Dr. Hoffman:
Michael Luevano:
Dr. Hoffman:
Michael Luevano:
Dr. Collins:
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