People that read that, I think, respect that they're not getting into all of the crap about what someone is putting out there, acknowledging that it may or may not be accurate, and are open to feedback, but let's do it in a civil way. At least from a professional. So these are some of the things that I think may be a little bit better than thinking about, "How am I going to get this site to remove this?" I'm not saying not to try it, but I wouldn't hold your breath. Exactly, exactly. Yes, very well put. I mean, it really does come down to you having something that's in violation, as it says here on this little snippet, of the site's terms of use to where they might remove it at that point, but most sites will not remove reviews. All right, so we move along here, so basically, we get to the final thoughts, a successful digital reputation, so, "When faced with a negative review, businesses have various options for responding." Well, here it says, "As a general practice, it may be helpful to create an online reputation management policy to allow your company to respond to negative reviews." Well, absolutely, you need to have something internal. You have to develop something today. Don't wait. This is that important for your practice, to have something internally of how you're managing your online reputation, because what's some of the things that it's going to do for you? These are some of the benefits. It's going to help increase sales, okay, [look at it 00:25:10] want more sales. That's bottom line, so that's why it's number one. It's going to build trust and credibility for your practice, because we discussed, it's going to put out different places on different web properties of what a great practice you are and how you take so much pride in your services. Okay? Show your best side. Always show your best side digitally when you can. Very, very important to be able to demonstrate that you have a very, very good online reputation. One other thing is online insights. I mean, if you have the online insight to people, as I was saying, to say, "Hey, wow, these guys have tons of reviews! I'm going to call them," I mean, it's just, it's almost because no-brainers for these practices in their respective markets to be getting the lion's share of the business, because it can only take seconds to collapse a brand that took you years to build. Very, very important takeaway there. And I think another takeaway I don't want people to miss is that it's always been a good idea to gather testimonials from your patients. This is your testimonial board, and it's imperative that you get your patients that are happy with you, happy with your office, and happy with your service, to be willing to go on these sites and add their review in a positive way for you, because positive reviews certainly add to the weight that you're talking about, in terms of abundance, but they also outweigh any of the negative reviews that may exist, because anyone that's objective can look online and know that everyone's going to have a bad review from somebody.
Michael Luevano:
Dr. Hoffman:
Michael Luevano:
Yeah, yeah.
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