your name on your Facebook account." It needs to be a pseudonym that only the friends that you want to find you can find you, because you don't, as you said, want to have pictures of you with your friends out having a good time, which is nothing wrong with that, but that doesn't portray the professionalism that you're looking for. And so, I would hope that I can't find you. Like, for instance, someone that wants to look for me is not going to find me on Facebook, though I have an account, because I want to make sure to keep my professional and business life separate from my personal life, and not allow someone to go, "Oh, look at what's going on," so that would be the first. The second is when you create these, realize that any post that happens there is not private. Nothing is private on these platforms whatsoever. Sam, that was why we have you. That was a home run and something I had never heard before, and I think I've heard a lot. When you said, "Do not use your name and attach it to your business," that's terrific. I hope everyone got that point, because that is the separation between your personal and your business, and I think that is awesome, but let's shift gears for a minute. Let's get off of the Facebook thing for a little bit, and even the websites. There is still Yelp, Google, and all of these other places that people are putting on reviews, hopefully good ones, but once in a while, they're not quite so good, and you alluded to the fact, and I know exactly what you're talking about, we consider some of these comments, whether it be verbal or on a text or an email or online, to be a form of blackmail, and I ... Can you give an example of anything negative that you've seen or come across that we've been able to help somebody ...? What, you don't always get rid of it, right? We can agree to that, but instead of having it as a total negative, I want to at least neutralize what is out there, and you have helped us with that before. Any comments you want to make on that? Sure, I think one thing that you said is, if you want to refer to it as a home run, is when you said to respond and say, "We have a differing opinion, and we'd love to discuss that with you offline," kind of sets a tone if someone's reading it, but I had someone recently that essentially got into some verbal issues with a patient over payment of a claim. Patient didn't want to pay, wanted a discount. "If you don't discount it, I'm going to make a bad complaint," and I essentially told the doctors that they're holding you ... They're blackmailing you. Now, of course, the easy course is to say, "Okay, well, I'm going to let them have a discount," but I said, "Here's the ... If they make a bad review, so be it." Am I going to go on there and respond? My review would say, "You know what? Consider the source and understand, first of all, they're going to have to be motivated." My concern is, many people who make these large complaints on Yelp and any platform, I concern myself going, what's going on in their life that they have that much time to spend ... There's always a little something crazy going, so what I would suggest to do is, you want to promote positive reviews in your office, and so what I told this
Dr. Hoffman:
Dr. Collins:
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