We now do these things on our website and all of that, and even then, I used to take some of their testimonials and ask them, "Can I use it in an ad that I was going to put out," or in a commercial or whatever we were doing. But what we had to do was get their permission, and we needed it in writing. The same thing holds true, doesn't it, when we're dealing with on-site testimonials?
Dr. Collins:
[Exactly 00:43:26].
Dr. Hoffman:
We want to make sure, so that we don't get in trouble at some point, right?
Dr. Collins:
Well, exactly right. If someone is posting something on Yelp, we don't have to get permission, because they are simply doing it under their own volition, but as soon as we put it on our site, whether it's a Facebook or our site, you definitely want to make sure the patient has permission to make sure they're understanding what they're doing, so you want to have them sign a basic, simple release that says you're going to use their image, their words, and you want to be careful, often, you don't want to get too detailed on what they were there for, saying, "I had a 60 degree scoliosis," and ... You want to just say, "Hey, when I came in, it was very positive, it was helpful." I will tell what a lot of people might want to do, what we do in our seminars, now, is we will take people that, after the seminar, if they really liked it, and then we use it as part of our promotion to hear someone's own words, but again, we make sure we have permission for them to say they were here. With a patient, you want to be more careful. If someone doesn't want to do it, that's fine, don't make it an issue. Just have them sign. Most people will be happy to, just make sure they understand once this is up, this is completely public. They've got to be aware that anyone can find that, and it's going to be there forever, which, for most of us, it's not a bad thing. If I have a doctor I like, and I'm happy with him, I'd have no problem with that, and I think you're going to find a number of people that will ... Our end is the HIPAA end. We don't want someone to come back and say, "I did not give you permission to do this." You're going to have the release, so ... ... we want to be careful. Things that doctors often will post, they will post pictures from their office. Believe it or not, you want to make sure there's no files in the background, because someone could zoom in and see a person's name. You want to make sure that if you have anything you're posting on social media, from a picture in the office from an office party, you want to make sure those things are off, but again, so long as their permission ... And I point out, most people are happy ... In my dad's office, we used to have a birthday board, and when someone's birthday came up, their name would be up on the board, and my dad always asked people, "If you don't want it up ... " There wasn't a person who didn't want their name up, or, in fact, were upset, "How come my name's not here?" Exactly.
Dr. Hoffman:
Dr. Collins:
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