another chiropractor that has an ax to grind, it could be a medical doctor, it could be anybody. And it is so simple, in this day and age, to go on Google and find a licensing board and make a complaint. It's not worth it. And so I like the approach that you said, in terms of, if you see somebody that posts something that says, "Dr. Hoffman cured me of blah, blah, blah," to post back on there, "Thank you for the acknowledgment, Mary. I just want to remind you that we simply found vertebral subluxation," or whatever, "and removed the interference. We're so glad, though, that your body responded in a positive way, as so many do, but remember, we don't cure anything, and we never even treated, specifically, that illness. Please, let's discuss this offline." I think it is important to separate yourself, I think it's critical, more than important, to separate yourself from allowing, because saying nothing is an acknowledgment that you approve of that word being listed in there. And in most states, you can't even treat a disease, a named disease. In a couple of states you can, but if you can't treat it, no one should be saying that you cured them of that. Otherwise, everyone thinks that you're a diabetes doctor, and that just doesn't fly. So do you think that having maybe a general disclaimer on your page to almost acknowledge the possibility of someone putting something up there would maybe cover it all? Saying, "Hey, we don't treat any specific diseases. Some of our patients have received results and feel like they've been cured. However, boom, boom, boom." Well, I think it's a good idea. I don't see any harm in it. I've been around enough attorneys, with my son being one, to know they'll say, "Of course you should have that," but in turn, I would still address that, something that specific very specifically, a general disclaimer about chiropractic care, "What we do, removal of subluxation," and for the most part, I would try to just steer the patient to say, "Just talk about how great you felt as a result of care," more than stating, "There is a cure," and ... Because, for the most part, they're just so happy, they're trying to share the joy. Just get them to share it in the way that, of course, it makes sense. And remember, if I put on a bad review, if it's my review, can I go back and make changes to it? To my knowledge, I think there's going to be some aspect to that, and so, certainly, that gives a chance to, when a patient's gone maybe a little too far, we can certainly say, "Let's work with that," but of course, giving ourselves that level of protection for someone else, because remember, once it's posted, how many times have we seen a Twitter post deleted, but yet, it's already on a million places? And just to bring this home, I want to remind the doctors that with all of the things that we're talking about, it's to actually encourage you to get more and more of these testimonials. We want you to build your practice. We don't want you to be coming from a state of fear. We want you to come from a state of awareness of what you need to do to build your business, but safeguard it, not just the business, but your name as well, and that's why we talked about reputation management throughout this show. And so, Sam, you never
Dr. Collins:
Dr. Hoffman:
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