Why Bad Reviews Matter
Business.com: 67 percent and 90 percent of consumers look at a product’s reviews before they decide to make a purchase. It might seem, therefore, like any bad reviews would immediately affect your sales in a negative way. After all, having a negative review shows that your company isn’t perfect, right? Outboundengine.com: You can turn a negative review into a positive review . With the trust that your potential customers place in online sources, negative reviews have the potential to substantially impact your business. Reviews are influencing the opinions of potential customers, but they don’t have to be a permanent black mark on your digital record.
Why your digital reputation matters
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