Why Bad Reviews Matter
Reputation Management Designed to gain a better understanding of consumer usage and trust in online reviews of local businesses, the two-part survey polled more than 2,000 consumers in the U.S. • 67% of local consumers have consulted online customer reviews of local businesses. • 69% trust online reviews as much as personal recommendations. • 79% of people aged 16-34 trust online reviews as much as personal recommendations. • 62% of people aged 55+ trust online reviews as much as personal recommendations. • 71% of consumers said a minimum of between 6-10 reviews is required for a local business to earn their trust. • The more reviews a business has, the more trust a consumer will place in the reputation of that business!
Reputation Management = Digital Success
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