Why Bad Reviews Matter
In the age of social media validation and information crowdsourcing, online reviews are an essential part of the collective consumer conscience. While positive reviews can influence and drive sales, just one abysmal review can be the poison pill that sets you more than two steps back. Given the importance of a clean and popular online image, it follows that companies are investing significant resources toward managing and troubleshooting online communities and reputations. Perhaps there is no perfect science, but there are things you can know to try and keep yourself out of muddy water and capitalize on the opportunity to convert positive feedback into increased sales.
A negative review can damage your digital presence
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