Why Bad Reviews Matter
Fact or opinion, constructive or senseless, you can begin to think about your plan of action Directly respond to the Consumer. Should you choose to engage directly with the reviewer by replying via a third party site, such as Yelp or TripAdvisor, your guidepost is to maintain professionalism. This includes responses to reviews that are completely unfounded or unfair. Remember, your audience is watching, and the objective is to minimize damage. Is there any chance of turning a negative review into an opportunity or rewarding a positive review? There are a lot of options to engage your audience. With the growth in the usage of smart phones and tablets, people want more usage out of their items and to be able to access more things as best as possible.
Keep these options in mind as you generate a strategy.
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