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Why Bad Reviews Matter

When faced with a negative review, businesses have various options for responding. As a general practice, it may be helpful to create an online reputation management policy to allow your company to respond to negative reviews in a thoughtful, consistent, and company-sanctioned manner. Together with your PR or marketing experts, your lawyer can help devise an action plan to have at the ready in the event you find yourself in hot water, or standing in front of an opportunity.

Final thoughts for a successful digital reputation

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